Sales of smartphones this year will not grow, but will not fall

RBC with reference to Moscow-based IDC analyst Simon Baker reports that in 2015 the volumes of smartphones sold will remain at the same level. Recall - according to the results of the past, in 2014, sales of smartphones in Russia grew by 46% and reached 27 million units.

In an interview with Bloomberg, an analyst talks about the upcoming shift in demand towards Android phones and the gradual abandonment of Apple products. This is due primarily to the fall of the ruble:

“We expect Apple volumes to fall after the boom,” he said. “Cheaper Android phones will no doubt be better this year, as consumers cut costs.”

IDC Worldwide Mobile Phone Tracker shows that last year Apple doubled its iPhone shipments to Russia to 3.25 million units, and the company's revenue amounted to $ 2.14 billion (compared to $ 1.08 billion in 2013). With the fact that in the last 3 months of 2014, Apple has increased the price of smartphones by almost 70%. Samsung, on the contrary, avoided a sharp increase in prices for devices, selling 6.05 million smartphones, but lost Apple in revenue.

In 2015, only one manufacturer is expected to decrease sales - Apple. It is expected that cheaper devices based on Android will be in high demand from buyers.

Last year, Lenovo, LG Electronics and Sony also increased their share in the Russian smartphone market. Lenovo ranked last in terms of sales - 2.22 million units, and Sony - third place in terms of revenue from $ 425 million.