Twitter bought Niche ad network
Business Insider reports that Twitter fully, for an amount of about $ 50 million, bought out the advertising network Niche, which specializes in selling “sponsored” content to popular social network users Vine, Instagram, Twitter, and others.
Before Twitter arrived on the horizon, Niche’s owners intended to attract a round of investment and were actively engaged in preparing the necessary financial documentation.
Two of the company's founders, Rob Fishman and Darren Lachtman, began working on Niche in 2013, with positive experiences in social media. Fishman sold BuzzFeed his company, Kingfish Labs, which fully supervised the social media activity of The Huffington Post.
')
In March 2014, Niche’s portfolio included agreements with 50 advertising agencies. The company held major promotions for American Eagle and Universal Studios, and revenue exceeded $ 750,000. Brands paid Niche from $ 15,000 to $ 150,000 for campaigns in Vine, Tumblr and Instagram.
One of the investors in Niche in previous rounds said that in 2015, the company's revenue is expected to be at least $ 1 million.
Before Twitter arrived on the horizon, Niche’s owners intended to attract a round of investment and were actively engaged in preparing the necessary financial documentation.
Two of the company's founders, Rob Fishman and Darren Lachtman, began working on Niche in 2013, with positive experiences in social media. Fishman sold BuzzFeed his company, Kingfish Labs, which fully supervised the social media activity of The Huffington Post.
')
In March 2014, Niche’s portfolio included agreements with 50 advertising agencies. The company held major promotions for American Eagle and Universal Studios, and revenue exceeded $ 750,000. Brands paid Niche from $ 15,000 to $ 150,000 for campaigns in Vine, Tumblr and Instagram.
One of the investors in Niche in previous rounds said that in 2015, the company's revenue is expected to be at least $ 1 million.
Source: https://habr.com/ru/post/285880/
All Articles