All episodes of a digital series about marketing and sales in a studio / agency
Hi, Megamind, today we have an unusual video post. We previously wrote about the launch of our free educational special project UMI for studios and agencies, and also laid out two text episodes ( about the development of KP for website development and important KPIs ), which received good marks from the Habra community.
Now we have announced the full five "seasons" of our series - and we post all 15 video episodes in one post. The result was a very rich selection of various aspects related to marketing and sales in the business of web studios and online agencies. In total, we have accumulated about 10 hours of useful video material. Go!
1. Presentation of the agency to the potential customer. Game episode with Sergey Prokofiev, Creative People.
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2. Cold studio / agency sales in the high price segment, version 2014.
3. Checklist effective KP and checklist lost tender.
4. Ratings of studios and agencies: how to benefit, methods of building popular tops, and who is who in the market.
5. What are the types of customers and how to work with them + bonus about the types of agencies.
6. Game episode with Cyril Gotovtsev, RA Maniako. Protection of the high cost of the site in the tender.
7. Effective techniques in the sales process for agencies and studios.
8. Bad advice: typical tricks of agencies in tenders.
9. Game episode with Andrei Grigoriev, AG & AT / GetShopApp. How to explain to the customer the refusal to draw sketches for the tender.
10. Game episode with Sergey Kotyrev, UMI. Types of customers and effective communication methods.
11. As a regional agency / studio to enter the federal market.
12. Allocation of targeted studio / agency addressees and effective use of CRM.
13. Game episode with Andrei Grigoriev, AG & AT / GetShopApp. How to protect the relatively low cost of the project at the tender with the participation of the agency of the first echelon.
14. Typical errors of agencies and studios in the marketing environment.
15. Game episode with Alexei Yozhikov, Ruward / Specia / AG & AT. Sale of integrated support services (subscription) after the completion of the project to develop the site.
All materials, as well as presentations on episodes and links to additional good articles on topics - are available free of charge on the series’s website .
Now we have announced the full five "seasons" of our series - and we post all 15 video episodes in one post. The result was a very rich selection of various aspects related to marketing and sales in the business of web studios and online agencies. In total, we have accumulated about 10 hours of useful video material. Go!
1. Presentation of the agency to the potential customer. Game episode with Sergey Prokofiev, Creative People.
')
2. Cold studio / agency sales in the high price segment, version 2014.
3. Checklist effective KP and checklist lost tender.
4. Ratings of studios and agencies: how to benefit, methods of building popular tops, and who is who in the market.
5. What are the types of customers and how to work with them + bonus about the types of agencies.
6. Game episode with Cyril Gotovtsev, RA Maniako. Protection of the high cost of the site in the tender.
7. Effective techniques in the sales process for agencies and studios.
8. Bad advice: typical tricks of agencies in tenders.
9. Game episode with Andrei Grigoriev, AG & AT / GetShopApp. How to explain to the customer the refusal to draw sketches for the tender.
10. Game episode with Sergey Kotyrev, UMI. Types of customers and effective communication methods.
11. As a regional agency / studio to enter the federal market.
12. Allocation of targeted studio / agency addressees and effective use of CRM.
13. Game episode with Andrei Grigoriev, AG & AT / GetShopApp. How to protect the relatively low cost of the project at the tender with the participation of the agency of the first echelon.
14. Typical errors of agencies and studios in the marketing environment.
15. Game episode with Alexei Yozhikov, Ruward / Specia / AG & AT. Sale of integrated support services (subscription) after the completion of the project to develop the site.
All materials, as well as presentations on episodes and links to additional good articles on topics - are available free of charge on the series’s website .
Source: https://habr.com/ru/post/285726/
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