Need help - competent collection of requirements for corporate identity and logo
Can you please tell us how to properly formulate the requirements and set the main tasks for the project team or a specific specialist, if it comes to:
development of the basic identity package (corporate identity), which at this stage, for example, will include the logo itself, business card, letterhead, envelope. In this case, the scope is the company.
logo design only. In this case, the main object of application is the company's Internet project.
There are a lot of ready-made briefs, most of them are designed to reduce the flow of requests for each issue that arises. In this case, we are talking about fairly serious projects. I don’t want to make slag at all, so I want to understand the very principle of forming requirements for these types of products.
Previously, by experience, I did not have to work with similar types of projects. In this case, you need to attend to the full program. ')
I would be very grateful for any help on the topic.