Display Media Baydeks

The other day, without much publicity, Yandex began working with banners in Direct. The BaYaN system (she herself, and it looks like the logo and name is in beta) will turn the media ad on the pages of partner sites, automatically selecting it for context. In runet, similar services have been sold for almost 4 years by the company Bolotov.ru, which owns the RORER system.

"Mediyka" in the advertising networks of domestic advertising giants - Yandex and Begun - until now has existed mainly in the form of banners, the impressions of which on a particular site were determined by the manual definition of its subject matter.

The birth of BaYaan leaves ambiguous impressions on the specialists, especially in the light of silence about official Yandex. Anton Bolotov, whom we asked to comment on the news, expressed the opinion that "there is simply nothing to comment on yet."