Due to the abundance of advertising in our lives, we are beginning to develop immunity to advertising messages. The TV channel mercilessly switches as soon as an advertising splash screen appears there, and monotonous, bored billboards are simply ignored.
All this makes life difficult for marketers. They have to stay up at night to come up with a creative and unusual advertising move that can attract the attention of a potential consumer for a couple of seconds. This is not an easy task, since in our time it is becoming increasingly difficult to be surprised at something. ')