The market for e-commerce in Russia in 2014 exceeded 683 billion rubles

According to J'son & Partners Consulting estimates, over the past five years, the volume of the e-commerce market in Russia grew by an average of 42.5% per year and in 2014 exceeded 683 billion rubles, this year this figure will decrease by 5%, but by 2018 the volume amount to 960 billion rubles. The largest market segments are Household Appliances and Electronics and Hypermarkets. Most often orders are paid in cash, but the share of electronic payments has increased.







Forty thousand companies work in the market of online trading in Russia. The largest market segments - “Household appliances and electronics” and “Hypermarkets” - have not changed since the year before last. Analysts noted high competition in the segments of "Household appliances and electronics", "Clothing and Footwear" and "Food delivery". Sales of e-books are growing.



The main market trends are the development of a multi-channel marketing strategy: the largest players are developing retail networks along with the development of online trading, consolidation of individual segments, development of mobile applications in the online trading market, growth of mobile advertising in online shopping applications and the development of mobile payments.

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In 65% of cases, users pay for purchases in cash, but the share of electronic payments is growing: in the first half of 2014, it doubled the figure for the same period of 2013. Last year, bank cards paid 25% of the volume of online trading, electronic payments accounted for 10%.