📜 ⬆️ ⬇️

Nokia threatens Lowdownapp startup for using 'HERE' brand

London startup Lowdownapp under the threat of a lawsuit from Nokia for using the word 'HERE' in an advertising campaign.

Mobile personal assistant Lowdownapp was severely criticized by Nokia for its name of the geolocation service 'HERE' , which allegedly conflicts with Nokia maps and tracker HERE .

Lowdownapp

The Finnish company gave startups time until February 10th for rebranding.
')
Nokia’s letter to Lowdownapp : “You are using the 'HERE' sign illegally, and therefore your actions can mislead users who may think that your business is related to a part of our business, although this is not so. This distortion can lead to the deterioration of our good relations with clients in the UK and even their departure.
HERE

In response, the executive director of Lowdownapp compared Nokia ’s requirements with the battle of David against Goliath: “This is ridiculous - all people say: 'I'm here,' to announce their arrival, that's why we used it as a service. We do not understand how a small startup can cause trouble for a multi-billion dollar company.

Life is hard enough without the Goliaths crushing David , maybe instead they had to focus on creating a better map service than Google or Apple than nightmare a tiny business. "

Lowdownapp was founded in 2013 in London.
Review Lowdownapp on macradar .

Source: https://habr.com/ru/post/283914/


All Articles