Is Apple a boring company?

After Apple announced the release of Apple Watch smart watches, plus sold a record number of their smartphones, everyone started talking about this company - both profile and non-profile media, both Apple fans and ordinary people who have a questionable attitude to technology. Now, after a while, they almost stopped talking about the corporation, it became “boring” ... again.

Earlier, I wrote that Facebook is today AOL, that the 90s are back. However, Apple can be called Microsoft mid-2000s. Then the Redmond corporation received record profits, but it was no longer felt the novelty in the products, it released something only because ... well, because it had to produce something.

And Apple is now losing the sense of novelty, the corporation has ceased to produce qualitatively new gadgets. Apple smartphones are really good, but even to produce a smartphone with a display larger than 5 inches, the company had to spend several years developing a risk assessment. Apple also announced its own smart watches, which, in some way, are unique. But this is not the first smart watch on the market.
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There is still a difference between Apple and Microsoft in the mid-2000s: the love of users. In the middle of the last decade, Windows occupied the entire software market for desktop computers, but users did not treat the corporation with such sincere love as Apple does now. In addition, at that time, Microsoft made a mistake by releasing Vista’s “newest OS”, which has become the least favorite operating system of all time.

So far, users love Apple products. Despite the fact that the corporation made a few mistakes, and there are problems in its software - there have not yet been any serious flaws in its work, and Apple fans continue to love their corporation.

But now the company has no new products, nothing particularly new, especially attracting attention. True, maybe this is not required? Not always innovative products, admirable, add advantages to their developer. It is worth remembering Google Glass to make sure of that.

Maybe it is sometimes worth to be a boring company?