GlobalWebIndex counted social networks

According to Vedomosti, GlobalWebIndex analysts have calculated the metrics for the development of the largest social networks for 2014.

First of all, attention is paid to Facebook, which has lost 9% of its active audience over the past year. At the same time, the total number of registered users increased by 1%. Reduced activity occurred across the breadth of age groups: 16-24 (-11%), 25-34 (-12%), as well as in the Asia-Pacific region (-12%). In addition, Facebook received the stigma of one of the most passive social networks - about 40% of users do not write or comment.

Contrary to the decline, Facebook remains the largest social. network in the world, with a monthly unique audience of 1.35 billion people (as of October 2014). Instagram, also owned by Mark Zuckerberg, grew by a fantastic 47%.
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Also, 50% more users began to use Facebook Messenger, but Snapchat, which grew by 50%, failed to outrun it. WhatsApp has expanded its user base by 34%.

The most dynamic growth in 2014 was shown by Pinterest and Tumblr: 97% and 95%, respectively.
All this is the youngest Internet audience - according to GlobalWebIndex polls, 39% of young users (16-24) use Tumblr, 37% - Instagram, 31% - Youtube, 29% - Pinterest and a quarter (24%) - Facebook.

Users from the very age group (55-64) use what they are used to - LinkedIn and Facebook, which dominate this category. Users of this age also, less than others, reduced their own activity on Facebook.

GlobalWebIndex conducted its research in the fourth quarter of 2014. The company surveyed 41,983 Internet users in 30 countries of the world. Users from Russia were also among those surveyed, but the Russian social networks V kontakte, Odnoklassniki, My World are not mentioned in the report.