Quotes "Yandex" and CTC Media collapsed to a historic low
Shares of Yandex and CTC Media on Nasdaq on Tuesday fell to a historic low: $ 16.41 and $ 4.3 per share, respectively, according to Vedomosti. The fall was 8.7% and 8.8% and occurred against the backdrop of a pessimistic forecast for the Russian advertising market, given by the investment bank Goldman Sachs. According to investment bank forecasts, the advertising market in the country will fall by 15% compared with 2014, and the TV advertising market - by 20%.
The report on the Russian media and Internet companies Goldman Sachs notes that the devaluation of the ruble, amounting to 47% over the past six months, will continue. This will make advertisers even less willing to distribute the budget for advertising in Russia. Investbank predicts a fall in the advertising market in Russia by 15% compared with last year.
Investbank recommended clients to sell securities of these companies. According to the forecasts of Goldman Sachs, the profit of Yandex will decrease by 31%, and CTC Media - by 70%. This is due to the decline in the TV advertising market, the devaluation of the ruble and the slowdown in the growth of the contextual advertising market. This was the fall of the shares of Yandex and CTC Media . On the other hand, the investment bank highlights Mail.ru Group in a positive way due to the high expectations of buying Vkontakte, but due to the instability of the Russian securities market, it excluded the company from the list of the most attractive in the region.
The report on the Russian media and Internet companies Goldman Sachs notes that the devaluation of the ruble, amounting to 47% over the past six months, will continue. This will make advertisers even less willing to distribute the budget for advertising in Russia. Investbank predicts a fall in the advertising market in Russia by 15% compared with last year.
Investbank recommended clients to sell securities of these companies. According to the forecasts of Goldman Sachs, the profit of Yandex will decrease by 31%, and CTC Media - by 70%. This is due to the decline in the TV advertising market, the devaluation of the ruble and the slowdown in the growth of the contextual advertising market. This was the fall of the shares of Yandex and CTC Media . On the other hand, the investment bank highlights Mail.ru Group in a positive way due to the high expectations of buying Vkontakte, but due to the instability of the Russian securities market, it excluded the company from the list of the most attractive in the region.
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Source: https://habr.com/ru/post/283598/
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