Interesting news was posted yesterday on the Adobe website. The brief point is that Adobe is working with Google and Yahoo! begin to work on improving the search algorithms in the content contained in the swf-files. Those. there is a high probability that the flash / flex site will be indexed by the search engine in the same way as usual web pages - then there will be no need to duplicate and optimize text information outside the application.
IMHO: on the one hand, this is wonderful - one of the most disgusting problems of the RIA will cease to be such, you can safely create entire portals on a flash (e) hi. On the other hand, it is much easier to embed SEO content in a flash application so that the user doesn’t even recognize its presence than in html. And like all search technologies, this will initially have a lot of workarounds to increase the ranking in search results. Of course, over time, technologies will be honed, but this time can be used for personal gain. The result of these actions may be the distrust of ordinary users to RIA-sites.