For me, Apple used this very curious way of promotion, making a targeted advertising campaign targeting women between the ages of 20 and 45.
The heroine of Sarah Jessica Parker in the series "
Sex and the City " Kerry is a regular contributor to a thematic column in a newspaper. In each episode, various interesting events take place with the girls, which becomes the reason for writing a new article. Kerry shares her thoughts with her laptop, so the computer plays a fairly important role in each series.
May 30, 2008 in the US rolled out the
same film .
A curious feature has been implemented on the official website - the
ability to virtually browse through the personal folders on Kerry Bradshaw’s laptop . And although the interface of the MacOS operating system is implemented only in part, the main feature remains a non-standard approach, with which I, for example, have never met.