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Week before the 5th International Mobile Conference MBLT16

Exactly in a week the 5th International Mobile Conference MBLT16 will be held in Moscow. The official website today published the final program of the event, which will be attended by more than 30 representatives of world-famous companies, including Facebook, Google, Alibaba Mobile Buisness Group, Poikos, The Economist, EyeEm.


The business program will be opened by Marvin Liao - mentor and shareholder of the venture fund 500 Startups, with the report “Investment Trends in Mobile”. Under the leadership of Marvin, more than 1,200 start-ups from 50 countries entered the market. “In my last portfolio of 16 companies, 2 were Russian. We plan to increase the number of Russian companies, if of course I can find them, ”said Marvin in an interview. Ragnar Sass, the co-founder of the largest European accelerator Garage48, will continue the theme of startups, and among the hundreds of their charges was the sensational MSQRD. It was on the Garage48 hackathon last year. an application was purchased, later purchased by Facebook. The Ragnar report will focus on startup trends in Europe.

The topic of mobile commerce on MBLT16 will be covered at once by several representatives of large Russian and foreign companies. Vincent Wu - head of business development at Alibaba Mobile will talk about product withdrawal strategies in various markets. Lorenz Aschoff, co-founder and director of innovation for the EyeEm mobile application, will make a report on the creation of the marketplace with the help of users and artificial intelligence. Also, the topic of artificial intelligence and robots and their influence on the future of mobile technologies will be the subject of a report by Neut Watson, a futuristic engineer and founder of Poikos.
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Before lunch, four performances will be held in the second hall, based on successful case studies, media and information projects of the Russian group of companies Rambler & Co. Dmitry Geranin - Product Manager Poster Restaurants will talk about how their project has changed the patterns of user behavior when choosing and paying for dinner in restaurants and cafes with real examples. The report on the launch of the economic news agency Rambler News Service, whose mobile audience is 65%, will be presented by Sergey Yakovlev, Deputy Executive Director for Media Directorate of media projects.

Facebook representatives Clive Ryan and Tom Laster in the main hall will make presentations on creating brands in a mobile environment and building partnerships with Facebook. Another representative of the company, Anna-Maria Treneva, in the second hall will present her view on sales growth through the mobile environment “from eCommerce to mCommerce”, and will also take part in one of the panel discussions.

For the exchange of international experience, in the format of a lively dialogue between experts, three panel discussions will be held on the topics: “Mobile trends”, “Main trends in the development of mobile advertising” and “Man in a mobile environment”.

In the second hall, after lunch, a new project will be presented - MBLT Talks. The vice-president of Aviasales mobile products Ivan Kozlov will take open 20-minute interviews with representatives of Sberbank, Pure, LinguaLeo, 500 Startups. Each conference participant will be able to ask their questions via Twitter or Facebook, mentioning # mblt16. After the conference, all videos will be posted on our Youtube channel .

Immediately after the end of the official part of the conference for all participants, the Progress Bar starts the After-Party from the acclaimed mobile app for quick dating Pure .


Ticket price is 7000 rubles. When buying 2 or more tickets, a 30% discount is valid.

Follow the conference news on Facebook and Twitter .

Organizers: e-Legion and RAEC
General partners: Facebook, Aitarget
General partner of After-party: Pure
Partners: Rambler & Co, Aviasales, AppMetrica, IIDF

Source: https://habr.com/ru/post/282075/


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