The difference between marketers and security professionals
Because of the difference in the views of marketers and information security experts on the protection and dissemination of customer information, customer personal data are at risk.
The other day, the results of the Ponemon Institute study, commissioned by one of the leaders of the e-mail marketing market StrongMail Systems, were published, which show how great the difference is in the opinions of marketers and information security specialists on the protection of customer information and personal data during e-mailings email marketing). 498 security specialists and 713 marketers were surveyed in May 2008. On average, the experience of the respondents in this field was 9 years and both groups answered identical questions about marketing activities, personal data protection policies and data loss cases.
According to the report, more than a third of marketers do not filter data transmitted to contractors for electronic mailings, while 75% of security specialists are sure of the opposite. Marketers are ready to transfer to contractors such information as credit card numbers (45%), debit cards (39%), social security numbers (29%) and bank account information (17%), even if these data are not required for advertising campaigns. .
59% of marketers and 53% of security specialists reported that they outsource marketing activities, while in almost half of the cases of loss or compromise of personal data, outsourcers - suppliers, contractors, or business partners were guilty. 72% of outsourced e-newsletters for marketers reported data loss or disclosure, while in their own mailings this figure was only 56%.
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59% of marketers reported cases of refusal of potential customers to cooperate due to the disclosure of customer personal data and even cases of breaking relationships with existing customers (56% of marketers).
Only 44% of marketers are confident that their company complies with the requirements of the law on limiting spam (CAN-SPAM), although 83% of security specialists think the opposite.
It can be concluded about the reasons for this gap - communication between security specialists and marketing specialists does not work. Specialists do not control the actions of marketers and the information transmitted to outsourcers, and marketers know little about the need and ways to protect customer personal data by transferring to the outsourcers an excess amount of data about the company's customers.
The report can be downloaded here: www.strongmail.com/resources/whitepapers/wp-us-marketing-practices
The other day, the results of the Ponemon Institute study, commissioned by one of the leaders of the e-mail marketing market StrongMail Systems, were published, which show how great the difference is in the opinions of marketers and information security specialists on the protection of customer information and personal data during e-mailings email marketing). 498 security specialists and 713 marketers were surveyed in May 2008. On average, the experience of the respondents in this field was 9 years and both groups answered identical questions about marketing activities, personal data protection policies and data loss cases.
According to the report, more than a third of marketers do not filter data transmitted to contractors for electronic mailings, while 75% of security specialists are sure of the opposite. Marketers are ready to transfer to contractors such information as credit card numbers (45%), debit cards (39%), social security numbers (29%) and bank account information (17%), even if these data are not required for advertising campaigns. .
59% of marketers and 53% of security specialists reported that they outsource marketing activities, while in almost half of the cases of loss or compromise of personal data, outsourcers - suppliers, contractors, or business partners were guilty. 72% of outsourced e-newsletters for marketers reported data loss or disclosure, while in their own mailings this figure was only 56%.
')
59% of marketers reported cases of refusal of potential customers to cooperate due to the disclosure of customer personal data and even cases of breaking relationships with existing customers (56% of marketers).
Only 44% of marketers are confident that their company complies with the requirements of the law on limiting spam (CAN-SPAM), although 83% of security specialists think the opposite.
It can be concluded about the reasons for this gap - communication between security specialists and marketing specialists does not work. Specialists do not control the actions of marketers and the information transmitted to outsourcers, and marketers know little about the need and ways to protect customer personal data by transferring to the outsourcers an excess amount of data about the company's customers.
The report can be downloaded here: www.strongmail.com/resources/whitepapers/wp-us-marketing-practices
Source: https://habr.com/ru/post/28040/
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