Yahoo! encourages shareholders to stop worrying and fall in love with Google
On Thursday, Yahoo! dropped a letter from company executives Roy Bostock (Roy Bostock) and Jerry Yang (Jerry Yang). Not skimping on the words, they explained in detail to the shareholders all the details of the agreement concluded on June 12 with Google and the final proposal of Microsoft that was rejected at the same time by the utter confusion over the company's future shareholders.
A contract with Google whereby Yahoo! According to Young and Bostock, the company will be able to advertise AdSense for search and content on its websites in the USA and Canada, from $ 250 million to $ 450 million in net profit in the first year. This money will be used to further improve the technological base and, ultimately, to receive even greater revenues in the growing advertising market.
In addition, the agreement with Google is concluded on very mild terms, allowing Yahoo! Flexibly choose the areas in which it would be better to use the tools of Google, without harming their own interests. In addition, the parties do not prohibit each other from working with third parties (including Microsoft).
Despite the fact that the expected profit figures are several times lower than the price that Microsoft offered for the Yahoo! search business, the economic effect will be much stronger (let me remind you that Microsoft wanted to buy the search for $ 1 billion and a certain share of income.) This is due to the significant expansion of opportunities Internet giant to penetrate the bottlenecks of the market, while maintaining full control over operating activities in his own hands. Which, of course, should affect the price of the shares and make the shareholders happy.
')
Based on all these arguments, Yahoo! in the letter he appeals to the shareholders with assurances that he knows for himself where to lead the company, and it is not worth displacing him at all. Reelection of the Council has long craved Carl Icahn , who owns 50 million shares of Yahoo! and seeks to convince everyone of the need to surrender to Microsoft. Actually, to wipe his nose in the eyes of shareholders is the main goal of the letter. Well, the situation is heating up!
A contract with Google whereby Yahoo! According to Young and Bostock, the company will be able to advertise AdSense for search and content on its websites in the USA and Canada, from $ 250 million to $ 450 million in net profit in the first year. This money will be used to further improve the technological base and, ultimately, to receive even greater revenues in the growing advertising market.
In addition, the agreement with Google is concluded on very mild terms, allowing Yahoo! Flexibly choose the areas in which it would be better to use the tools of Google, without harming their own interests. In addition, the parties do not prohibit each other from working with third parties (including Microsoft).
Despite the fact that the expected profit figures are several times lower than the price that Microsoft offered for the Yahoo! search business, the economic effect will be much stronger (let me remind you that Microsoft wanted to buy the search for $ 1 billion and a certain share of income.) This is due to the significant expansion of opportunities Internet giant to penetrate the bottlenecks of the market, while maintaining full control over operating activities in his own hands. Which, of course, should affect the price of the shares and make the shareholders happy.
')
Based on all these arguments, Yahoo! in the letter he appeals to the shareholders with assurances that he knows for himself where to lead the company, and it is not worth displacing him at all. Reelection of the Council has long craved Carl Icahn , who owns 50 million shares of Yahoo! and seeks to convince everyone of the need to surrender to Microsoft. Actually, to wipe his nose in the eyes of shareholders is the main goal of the letter. Well, the situation is heating up!
Source: https://habr.com/ru/post/28013/
All Articles