Follow or not follow? Providers think
American Internet service providers are concerned about the public's response to their new source of income. It is about collecting information about customers of providers for targeting advertisements. While the main market players (including the leader - Charter Communications), under pressure from users, have already announced their rejection of this practice, smaller companies are still working on the necessary technologies and enter into contracts with advertising partners.
The history of Internet surfing on the Internet has long been an important raw material in the advertising industry, in the extraction of which it is ready to invest a lot of money. And who, if not your provider, knows best of all which sites you visit and what are you interested in on the web? NebuAD was particularly successful in developing this, the most promising, closest to the end consumer consumer. Having deployed its business on both sides of the Atlantic, this office received recognition from the business community (Red Herring, for example, last year named it one of the next billionaire companies).
The services of NebuAd, which has developed its own mechanism for extracting useful information for targeting from logs of telecommunications operators, are currently ready to use two rather large providers from America’s Top 15. But they are still protected from active actions by doubts about the legitimacy of this kind of business, since the US House of Representatives will soon consider a bill that may ban it altogether.
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However, it is not entirely clear: from a moral point of view, is such surveillance of a user different from that already practiced by search engines and advertising networks for a long time?
The history of Internet surfing on the Internet has long been an important raw material in the advertising industry, in the extraction of which it is ready to invest a lot of money. And who, if not your provider, knows best of all which sites you visit and what are you interested in on the web? NebuAD was particularly successful in developing this, the most promising, closest to the end consumer consumer. Having deployed its business on both sides of the Atlantic, this office received recognition from the business community (Red Herring, for example, last year named it one of the next billionaire companies).
The services of NebuAd, which has developed its own mechanism for extracting useful information for targeting from logs of telecommunications operators, are currently ready to use two rather large providers from America’s Top 15. But they are still protected from active actions by doubts about the legitimacy of this kind of business, since the US House of Representatives will soon consider a bill that may ban it altogether.
')
However, it is not entirely clear: from a moral point of view, is such surveillance of a user different from that already practiced by search engines and advertising networks for a long time?
Source: https://habr.com/ru/post/28008/
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