In the new digest - localization for the Asian market, alternative life without Google Play, two reports on developers (Stack Overflow and Developer Economics), new tools, design and development history.
Entering the Asian market for a European developer is akin to a spacewalk, only 30 megabytes heavier. Localization in Japanese, Chinese and Korean is a titanic work. It requires consideration of specific technical requirements, rigorous market research and the mentality of the target audience.
In my article, I will try to describe my experience of creating a game in two weeks, starting with the choice of genre and setting, ending with the final captions, as well as all the rakes that I stepped on during the development process, and I don’t want to step on anymore. Those who have quite a lot of experience in the development of games, the article is likely to be uninteresting, but novice developers, I think they will be able to find something interesting for themselves.
What is in the bottom line - I think that you can live without Google Play. And not only is it possible - it is necessary, the disadvantages of having a monopolist in the market are obvious. Including, if there was at least some meaningful competition - perhaps, communication with technical support would be at least some adequate, and not a formal reply with empty templates.
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iOS
Android
Windows (Phone)
Development
Analytics, marketing and monetization
Devices and IoT
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