Astrologers have announced a month of statistics, and perhaps I will join today to the authors of statistical articles.
Surely you wonder - when is it better to publish an article? On weekends to read it carefully? On Friday, so that everyone has a good mood? On Monday, when after the weekend everyone crawls out reading Habr? Or maybe it is better to choose the time of the lunch break? At once I will make a reservation that this question is important not only for Habr - approximately the same can be said about almost any publications, if there isn’t some very harsh concrete. I have my own hypothesis, I will tell about it at the end of the article.
Of course, this question has already been
asked . And
answered . And draw
statistics .
A lot of statistics ! So why another article on this? But why? Almost anywhere is not taken into account that should be taken into account at the same time as the publication and day of the week. On Monday, Monday morning has cardinal differences from Sunday morning. Also, no one took into account the holidays. And also, many took as the date of publication of the post the date of the first comment, so as not to bother with the conversion. And if an article is published at some non-standard time when people are sleeping, then comments there may appear very soon ...
I honestly tried to find someone already prepared statistics, but alas - some were unsuitable, some of the links died, the rest were unsuitable because of the collection of obviously incorrect information. So go ahead - write your bike. I will not give the code (obviously), for whom it is interesting - it can look at
github , you can also download the generated database (now about six months, then there will be more).
')
Download, raspars, poured into the database. Well done. We look. Now the truth will be revealed - when is it necessary to publish, so that there will be many views, comments, the rating grows and ponies run across the lawn. For a start, let's see when you can get the most rating.
SELECT CEIL(AVG(rate)) AS avg_rate, COUNT(id) AS quantity, CEIL(AVG(comments)) AS avg_comments, CEIL(AVG(views)) AS avg_views, WEEKDAY(created)+1 AS DAY, HOUR(created) AS HOUR FROM posts WHERE DATE_FORMAT(created, '%m-%d') NOT IN (SELECT `date` FROM holidays) AND rate > 0 AND comments > 0 GROUP BY WEEKDAY(created), HOUR(created) ORDER BY AVG(rate) DESC
Explanation: we exclude from the sampling holidays and posts that have a rating and the number of comments not more than zero.
*drumroll*Results Plateavg_rate | quantity | avg_comments | avg_views | day | hour |
149 | 2 | 295 | 58,000 | 2 | one |
91 | one | 21 | 52,000 | 7 | 6 |
86 | 3 | 83 | 42334 | 3 | four |
81 | four | 96 | 49500 | 2 | 6 |
75 | 3 | 135 | 26334 | five | five |
68 | nineteen | 15 | 14316 | one | 0 |
67 | 3 | 80 | 30334 | 7 | 9 |
65 | five | 61 | 24,000 | 6 | 22 |
64 | five | 78 | 33600 | four | 2 |
63 | 13 | 56 | 19693 | 6 | sixteen |
55 | 3 | thirty | 24334 | 6 | 9 |
55 | four | 25 | 23,000 | one | 7 |
51 | 12 | 80 | 15,000 | 3 | one |
49 | 6 | 58 | 26,500 | five | 3 |
47 | sixteen | 40 | 15407 | one | nineteen |
44 | 9 | 35 | 23223 | 3 | 23 |
43 | ten | 61 | 16900 | 2 | 7 |
43 | 7 | 20 | 8660 | 7 | 3 |
42 | 7 | 27 | 23,000 | five | one |
42 | ten | 32 | 23700 | 6 | 14 |
41 | 2 | ten | 24500 | 6 | four |
41 | 12 | 37 | 18584 | one | one |
41 | 15 | eleven | 17934 | 7 | 22 |
40 | 6 | 62 | 24667 | 2 | 22 |
40 | 3 | 70 | 16,000 | 7 | 7 |
39 | 13 | 41 | 23154 | five | 0 |
38 | five | 21 | 17,000 | 6 | 3 |
38 | sixteen | 53 | 18813 | 7 | sixteen |
38 | 6 | 41 | 18167 | five | 2 |
37 | 6 | 39 | 18,500 | 7 | 2 |
37 | ten | 26 | 22800 | 3 | 0 |
36 | sixteen | 32 | 15750 | 7 | 15 |
36 | 3 | 26 | 21,000 | 6 | five |
35 | five | 29 | 12200 | 3 | 3 |
35 | 9 | 34 | 13112 | 7 | 14 |
35 | 12 | 17 | 19834 | 7 | 17 |
34 | eight | 17 | 15675 | 6 | 18 |
34 | 28 | 24 | 22,000 | four | 17 |
33 | 59 | 28 | 17323 | 3 | eleven |
33 | 6 | 28 | 18334 | 6 | nineteen |
33 | eight | 35 | 18542 | 6 | 13 |
32 | 14 | 18 | 18715 | 7 | 23 |
32 | five | 74 | 15600 | 7 | 12 |
32 | nineteen | 17 | 17737 | four | nineteen |
32 | 37 | 24 | 16649 | 3 | 18 |
32 | 7 | 24 | 21429 | 3 | 7 |
31 | one | four | 13,000 | 3 | 6 |
31 | 17 | 28 | 16530 | four | 22 |
31 | four | nineteen | 15500 | 6 | ten |
31 | 17 | 27 | 20236 | 2 | 20 |
31 | 12 | 12 | 8622 | one | 23 |
31 | 13 | 21 | 16077 | one | eight |
thirty | five | 26 | 19400 | five | 22 |
thirty | eight | thirty | 19125 | 6 | 0 |
thirty | 48 | 21 | 14917 | 3 | 14 |
thirty | 23 | 23 | 15566 | 2 | 18 |
thirty | 41 | 18 | 16854 | 3 | 15 |
29 | 3 | 18 | 8667 | 7 | eleven |
29 | eleven | 67 | 15910 | one | 20 |
29 | 2 | eleven | 6000 | 6 | 23 |
29 | 15 | 33 | 16667 | four | 20 |
29 | eight | 21 | 16,500 | 7 | 21 |
29 | eight | 22 | 24750 | four | 3 |
29 | five | 43 | 21,000 | five | four |
29 | 60 | sixteen | 12500 | one | 13 |
29 | eleven | 28 | 17273 | 3 | 2 |
29 | 12 | 26 | 12500 | 3 | 21 |
29 | 48 | 23 | 11855 | one | 9 |
28 | 23 | 26 | 13044 | 3 | nineteen |
28 | 34 | 27 | 14824 | four | ten |
28 | 12 | 25 | 14584 | four | 7 |
28 | 47 | 28 | 15979 | 2 | 15 |
28 | 45 | 27 | 18489 | five | 13 |
28 | 26 | 23 | 13462 | four | 9 |
28 | eight | 14 | 18250 | 6 | 21 |
28 | 62 | 27 | 14203 | 3 | 12 |
27 | 6 | 14 | 13834 | one | 2 |
27 | 3 | 25 | 15,000 | 7 | ten |
27 | 58 | 20 | 13242 | 2 | eleven |
27 | 39 | 29 | 14231 | 2 | sixteen |
27 | 2 | 44 | 7500 | four | five |
27 | 47 | 21 | 13362 | four | sixteen |
27 | 39 | 18 | 15565 | five | 15 |
27 | 61 | 21 | 15558 | one | 12 |
27 | 51 | 22 | 12311 | four | 13 |
27 | eleven | 37 | 15546 | five | 20 |
27 | 6 | 84 | 9167 | four | eight |
27 | nineteen | 20 | 12632 | five | 17 |
26 | eleven | 25 | 15637 | five | eight |
26 | 22 | 24 | 13773 | four | 18 |
26 | 37 | 23 | 11621 | one | 17 |
26 | 26 | nineteen | 12731 | 2 | nineteen |
26 | 45 | 20 | 15200 | 2 | ten |
26 | 7 | 23 | 18143 | five | 7 |
26 | 48 | 20 | 13521 | five | ten |
26 | eight | 13 | 7625 | 6 | 15 |
26 | eight | 12 | 10,000 | one | 3 |
26 | 60 | 22 | 13550 | 3 | 13 |
26 | 2 | 25 | 14,000 | 6 | 2 |
26 | 54 | 25 | 11630 | one | 15 |
26 | 23 | 21 | 13740 | five | nineteen |
26 | eleven | 26 | 15273 | 7 | 13 |
26 | eleven | 18 | 12819 | five | 21 |
26 | 48 | 17 | 10792 | one | sixteen |
25 | 7 | 13 | 14429 | 6 | eleven |
25 | 7 | 20 | 18143 | five | 23 |
25 | 58 | 15 | 14121 | five | eleven |
25 | 32 | 17 | 11407 | 3 | 17 |
25 | 64 | 21 | 11,500 | four | eleven |
25 | five | 62 | 13,000 | 2 | 0 |
25 | 3 | 20 | 12,000 | 6 | eight |
25 | 49 | 21 | 14959 | five | sixteen |
25 | 59 | 18 | 11085 | four | 15 |
25 | 54 | 18 | 11667 | one | ten |
25 | 25 | 32 | 12773 | one | 18 |
24 | eight | 15 | 13750 | one | 22 |
24 | 25 | 34 | 14480 | five | 18 |
24 | 3 | 17 | 14334 | 7 | 0 |
24 | 51 | 21 | 12687 | 3 | ten |
24 | 74 | 24 | 13227 | one | eleven |
24 | 44 | sixteen | 10877 | one | 14 |
23 | 2 | 6 | 7,000 | 6 | 7 |
23 | 47 | 12 | 12469 | four | 14 |
23 | five | 18 | 10,800 | 2 | 3 |
23 | 34 | 17 | 10098 | five | 14 |
23 | ten | 31 | 14300 | 6 | 12 |
23 | 2 | 22 | 6000 | 2 | five |
23 | 3 | thirty | 10667 | five | 6 |
23 | 51 | 17 | 11059 | five | 12 |
23 | thirty | 20 | 11267 | 2 | 17 |
22 | 38 | eleven | 10079 | 2 | 9 |
22 | eleven | nineteen | 14455 | 7 | nineteen |
22 | 47 | 25 | 11915 | 3 | sixteen |
22 | four | sixteen | 10,500 | four | 23 |
22 | 13 | 14 | 9231 | 2 | 21 |
22 | ten | 26 | 12,400 | one | 21 |
22 | 82 | 18 | 12342 | 2 | 12 |
22 | five | 24 | 13,400 | 6 | one |
21 | 64 | 17 | 13250 | four | 12 |
21 | 6 | 14 | 11334 | 2 | four |
21 | 9 | sixteen | 7445 | 3 | eight |
21 | four | 17 | 11,500 | one | five |
21 | sixteen | 12 | 10625 | 2 | eight |
20 | one | 13 | 2000 | 7 | four |
20 | 2 | eight | 7500 | 3 | five |
20 | 67 | 18 | 10598 | 2 | 13 |
20 | 13 | 13 | 9924 | 7 | 18 |
20 | 7 | nineteen | 10858 | 2 | 2 |
20 | 45 | 13 | 10600 | 2 | 14 |
20 | 12 | 23 | 10167 | four | 0 |
nineteen | 7 | 14 | 13143 | 6 | 17 |
nineteen | 3 | 9 | 7,000 | 6 | 20 |
nineteen | ten | 14 | 9200 | four | 21 |
nineteen | 24 | sixteen | 9959 | five | 9 |
18 | four | five | 10,500 | four | 6 |
18 | 15 | 20 | 8267 | 3 | 20 |
18 | 3 | 6 | 6667 | 7 | one |
17 | four | four | 6000 | four | one |
17 | 2 | 23 | 10,000 | four | four |
17 | 29 | 13 | 6823 | 3 | 9 |
sixteen | 12 | ten | 8,000 | 2 | 23 |
15 | 6 | eight | 8500 | 3 | 22 |
13 | ten | eight | 7100 | 7 | 20 |
13 | five | 26 | 5200 | one | four |
6 | one | four | 2000 | one | 6 |
Urgent news! The best results
by rating are given by the publication on Tuesday at one in the morning! And in any case, do not publish on Monday at 4 or 6 am - your post will be doomed!
The class. Now let's see when it’s better to post to get
more comments . I will not stick a sign, a lot of HTML code - I’ll just say that Tuesday morning is again the leader, and worst of all is Thursday morning and Wednesday six in the morning.
Viewed - better on Tuesday at one in the morning, worse on Monday at 6 in the morning.
What is this magic time for - Tuesday at night? Maybe those who are "in the subject" only at this time and published? Let's check:
SELECT * FROM posts WHERE WEEKDAY(created)+1=2 AND HOUR(created)=1
The answer is already obvious to many:
Think before opening the spoilerid | created | rate | comments | views |
273403 | 2016-01-19 01:59:00 | 26 | 28 | 34,000 |
269577 | 2015-10-27 01:19:00 | 272 | 561 | 82000 |
From here we make logical conclusions on when it is best to publish an article. Sorry, another spoiler - for those who are not attentive and immediately decided to open the findings. I recommend to think again over the question before opening the spoiler.
Secrets of the universe, without SMS and registrationIf you think a little more and pick up various options for sampling, it becomes clear that any “useful output” does not depend on the time of publication of the article. On any given day and time, an article may receive a number of ratings, views, and comments depending solely on its quality. My own hypothesis was confirmed.
It is best to publish an article - when you have a good, interesting and beautiful article ready. With love, your captain.
PS The author is well aware of the huge number of pogreh in this study, and it claims to be a joke rather than statistics. But in the joke there is a hint. It was not without reason that the Toaster, quite seriously, was asked a question and answered about the best publication time. Colleagues, write quality texts and do not worry about anything else.
PS2. Judging by the instantly arrived minuses, the revelers really thought that now they would be told the best time to publish an article. Which again shows that the question and this answer are very relevant.
In fact, there is still the question of how the rating of an article depends on its audience reach - but this is a fairly obvious topic, and does not apply to what we wanted to find out in this particular topic.
Thank you all, all the good articles! We meet here, at the very optimal time that we have identified.
UPD . A continuation and partial refutation of this article is in the
second part .