Forecasts for the gaming market: figures from 7 analytical agencies

Game development today is not only interesting, but also profitable. The gaming market is already surpassing the film industry and catching up with the sports market, and the revenues of some gaming companies amount to billions of dollars. But what awaits the industry, and what are its prospects? In this article I will give brief excerpts and graphics on this topic from the world's leading research agencies: SuperData , Digi-Capital , NewZoo , SensorTower , Zenna Apps , AppAnnie , J'son & partners .

Gaming market size

According to analysts, SuperData games earned $ 64.7 billion in 2015, while mobile games earned $ 24.7 billion:
')


But Digi-Capital is more optimistic in their estimates and believe that in 2015 the size of the mobile market was $ 29 billion, while by 2018 it will grow to $ 45 billion by 2018. Reports about it resource Venturebeat.

Newzoo experts have published a study in which the estimated volume of the mobile gaming market is $ 30 billion:



Well, analysts AppAnnie estimated the volume of the mobile market in 2015 at $ 34 billion:



It is interesting to compare this data with the forecast from J'son & Partners, which they published in 2012:



According to this forecast, mobile games should earn $ 15.4 billion in 2016. The forecast is clearly erroneous, because in 2015, mobile games earned clearly more. This gives hope that analysts' forecasts for the 2018th year are also understated, and the games will earn even more.

Gaming market structure by region

Distribution charts for mobile games by regions from Digi-Capital and NewZoo:





Asia leads by a wide margin. China, Korea and Japan are in the top four in terms of revenue in 2015. At the same time, China is growing faster than all:

The most earning games and publishers

The open SensorTower report provides data on the most earning mobile games and publishers:



Not a single Russian company in the top did not fall:

Russian market structure

NewZoo published an infographic on Russia, from which it follows that the volume of the Russian market in the revenue of all games for 2015 is $ 1.3 billion.



The volume of the mobile market is $ 308 million of them. This is Google data, which the company shared at the Mobile Day conference.

The most complete open data on the Russian mobile market is presented in the infographic from Zenna Apps:



If you carefully examine this data, you can see a typo. $ 88.1 means not the volume of the Russian market, but 88.1 million mobile Internet users, according to the forecast for 2018. The size of the Russian market in 2016 is Zenna Apps estimated at $ 707 million.

If we talk not only about numbers, but about trends in the development of games, platforms for their launch, genres and perspectives of work in game development in Russia, then on this topic you can see a round table on the gaming industry. This story is described in another article on Habré .

Afterword

As we can see, analysts of different research companies may be worth billions of dollars in estimating market volumes, but everyone agrees on one thing - the market will grow and develop. And this is good!
If you have links to other recent figures on the game market or your own ratings, then share in the comments.