Enterprise 2.0 Conference. Instead of epilogue
Again I missed a very interesting event. And this is despite the fact that this time the Enterprise2.0 conference at the beginning of the summer was held in my “native” Boston. The reasons are the same as in the case of Web 2.0 Expo 2008. I hope, when I will talk about it, such significant events so shamelessly :) I will not ignore anyway.
Well, while I once again used the abundance of conference materials that appeared every day and continue to appear in print and on the web. I propose to do the same to the curious reader. Those who are just now interested in the subject of Enterprise 2.0 can preview my note , which I finished just before the start of the conference, and which gives a general assessment of the problems in the field of business use of Web 2.0. The conference confirmed most of the considerations expressed in this note.
I especially recommend to pay attention to the final article of Dion Hincliffe (Dion Hinchcliffe)), these three articles [ 1 , 2 , 3 ] as well as the “hit parade” [ 4 , 5 ] of the most interesting startups selected by the conference organizers. I just want to add a few points to this and pay attention to the following ...
Enterprise 2.0 walks on the planet
The conference once again confirmed what became absolutely clear after the Web 2.0 Expo-2008 immediately preceding it: social network resources moved in three main directions. These are open platforms . This is the mobile Internet. And this is Enterprise 2.0 .
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The first two several overlapping directions are aimed primarily at the mass user aged 18 to 25 years . The B2C market is more or less formed here, the leaders are defined, yes, and “the tasks are set”. Startups in this market are almost not waiting for anyone.
Chief among the “tasks” on the stationary Internet are two: find ways to monetize services and defeat the “ counter-revolution of amateurs ” ( my term ) in the field of open platforms.
As for the Enterprise 2.0 market, this is a B2B market, it is just being formed and the struggle for leadership here is in full swing . Such industry giants as IBM and Microsoft, as well as little-known companies, as well as start-ups are among those working in this market. The end users of Enterprise 2.0 services are, first and foremost, specialists of very different profiles, whose average age today is within 40 years .
Somewhere between the massive social networking resources and Enterprise 2.0, business-oriented tools like LinkedIn and Plaxo are still hanging out.
Industry giants are not only eyeing or have already entered into the struggle for the Enterprise 2.0 market, but also themselves set an example of the active use of social network resources to support their internal and external business processes. The list of such corporations, in particular, includes IBM, Oracle, Intel. The other day, Microsoft announced its Town Square resource, which it developed for its own needs. Leaders of other industries are not far behind. Among them: FedExp, BestBuy and even CIA (CIA) .
If two years ago only 3% of the surveyed entrepreneurs anticipated using Enterprise 2.0 in their companies, now this number has grown to 70% . Forrester, whose forecasts I have mentioned several times [ 6 , 7 ], believes that in the next five years, all companies with 1,000 or more employees will use the social Internet in their activities.
Enterprise 2.0 is beginning to gradually interest the Russian-speaking Web community. I have been writing about Business Networks for more than a year now and I can testify to this at least by a sharp increase in the number of readers of my notes on Enterprise 2.0.
Continuation of this note (What is your name? And will Enterprise 2.0 be able to correct the mess?) Can be found in my iTech Bridge - blog
Well, while I once again used the abundance of conference materials that appeared every day and continue to appear in print and on the web. I propose to do the same to the curious reader. Those who are just now interested in the subject of Enterprise 2.0 can preview my note , which I finished just before the start of the conference, and which gives a general assessment of the problems in the field of business use of Web 2.0. The conference confirmed most of the considerations expressed in this note.
I especially recommend to pay attention to the final article of Dion Hincliffe (Dion Hinchcliffe)), these three articles [ 1 , 2 , 3 ] as well as the “hit parade” [ 4 , 5 ] of the most interesting startups selected by the conference organizers. I just want to add a few points to this and pay attention to the following ...
Enterprise 2.0 walks on the planet
The conference once again confirmed what became absolutely clear after the Web 2.0 Expo-2008 immediately preceding it: social network resources moved in three main directions. These are open platforms . This is the mobile Internet. And this is Enterprise 2.0 .
')
The first two several overlapping directions are aimed primarily at the mass user aged 18 to 25 years . The B2C market is more or less formed here, the leaders are defined, yes, and “the tasks are set”. Startups in this market are almost not waiting for anyone.
Chief among the “tasks” on the stationary Internet are two: find ways to monetize services and defeat the “ counter-revolution of amateurs ” ( my term ) in the field of open platforms.
As for the Enterprise 2.0 market, this is a B2B market, it is just being formed and the struggle for leadership here is in full swing . Such industry giants as IBM and Microsoft, as well as little-known companies, as well as start-ups are among those working in this market. The end users of Enterprise 2.0 services are, first and foremost, specialists of very different profiles, whose average age today is within 40 years .
Somewhere between the massive social networking resources and Enterprise 2.0, business-oriented tools like LinkedIn and Plaxo are still hanging out.
Industry giants are not only eyeing or have already entered into the struggle for the Enterprise 2.0 market, but also themselves set an example of the active use of social network resources to support their internal and external business processes. The list of such corporations, in particular, includes IBM, Oracle, Intel. The other day, Microsoft announced its Town Square resource, which it developed for its own needs. Leaders of other industries are not far behind. Among them: FedExp, BestBuy and even CIA (CIA) .
If two years ago only 3% of the surveyed entrepreneurs anticipated using Enterprise 2.0 in their companies, now this number has grown to 70% . Forrester, whose forecasts I have mentioned several times [ 6 , 7 ], believes that in the next five years, all companies with 1,000 or more employees will use the social Internet in their activities.
Enterprise 2.0 is beginning to gradually interest the Russian-speaking Web community. I have been writing about Business Networks for more than a year now and I can testify to this at least by a sharp increase in the number of readers of my notes on Enterprise 2.0.
Continuation of this note (What is your name? And will Enterprise 2.0 be able to correct the mess?) Can be found in my iTech Bridge - blog
Source: https://habr.com/ru/post/27896/
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