Michael Dell - returned to Dell

Michael Dell returned to the position of CEO of Dell, replacing Kevin Rollins in this position. Dell said he was going to make large-scale conversions and build Dell 2.0, which was even more customer-oriented. In recent times, Dell inc has suffered several failures: last year, it lost its first place in the personal computer market, losing to HP. Also, the company brought about 4.1 million battery for laptops from SONY and a large-scale tax audit. All this forced the co-owner and the president of the company, known for its direct sales model, to return to the saddle.