In the last article, we looked at the definitions of Business Continuity (hereinafter referred to as BC) and concluded that, unlike Disaster Recovery (hereinafter referred to as DR), VS focuses on profit. As long as the organization has time and money, it can function. Money can be in the form of capital, debt, investments and customer payments. BC focuses on the receipt of payments to the organization’s account even if it does not deliver goods to customers. A perfect example is the old-sale world. The purpose of the sale is to increase the estimated funds, the presence of which gives time to continue operations and finance the recovery.
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An organization may use BC principles to:
1) Survive in the case of an artificial (the source is a man) or a natural (force of nature) catastrophe. To survive means to maintain control and flow of funds to the organization’s account during and after a disaster.
2) Make informed decisions about outsourcing and insourcing. BC Planning generates incredibly useful documents, including current risk analysis and a description of business processes.
3) Change the type of activity and / or market. Some markets are no longer profitable due to changes in consumer preferences, cost / competition combinations or due to stricter legislation.
4) Improve market position by demonstrating the potential for survival / profit. The implementation of BC allows you to get investors' money on more favorable terms and attract additional customers. A good business continuity management plan can provide new orders and opportunities to make money, as it demonstrates the organization’s objective desire to fulfill its commitments
5) To get an advantage over a competitor in the market An organization can gain an advantage by demonstrating the ability to satisfy its customers at all costs. An example is FedEx’s “Absolutely Positively Overnight” trademark, which demonstrates its reputation for uncompromising delivery, for which customers are willing to pay more.
6) Ensure quick business adaptation. An organization can use BCs to properly reallocate resources from less profitable to more profitable tasks.
7) Have the opportunity to conduct an aggressive campaign against an indecisive competitor. Competitors may experience temporary problems with the delivery of their goods / services, staff strikes, a catastrophe in the end
8) Survive in an uncontrolled marketing campaign. Sometimes it takes explosive business growth to keep its market share, but at the same time, customers need to be satisfied.
In essence, BC allows you not only to protect what the business already has, but also provides an opportunity to make a profit more than ever. A good BC plan describes the strategy and tactics of supporting a company's operations with fewer resources. Once a business has determined how to make a big profit, there is no need to wait for a catastrophe. Business can immediately begin to execute a plan to increase profits and at the same time prepare for catastrophes and market opportunities.
Business continuity planning involves the integration and coordination of multiple small plans for the level of a department \ division \ business unit into a single BC plan, for example:
• Plans for business units
• Financial
• Customer service plans
• Communications, media
• Production
• IT recovery
• Marketing
• Buildings, equipment, etc.
To be continued…
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