Promo site Ani Lorak - have not yet forgotten about Eurovision 2008
The website www.anilorak.com was developed by the Internet agency ActiveModa in the context of the PR campaign of Ani Lorak - representatives of Ukraine at Eurovision 2008.
The goal of the project is to persuade the audience to vote for Ani Lorak at Eurovision 2008.
Target audience: Europeans interested in the Eurovision Song Contest; Russian-speaking audience, willing to support the representative of Ukraine and follow the preparations for the competition; fans of Ani Lorak.
Creative idea:
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The keynote of the site concept is the song “Shady Lady”, with which Ani Lorak performed at Eurovision. Shady Lady is a femme fatale and at the same time romantic girl. They are radically different, but they can not be separated. Therefore, the site is in two designs, in two moods: dark and light. Chip flash site - the user can switch moods.
Creature
The site was designed, programmed and filled with content in a very tight and painful time for any developer, all work was completed in five weeks.
The first and most important development stage was the drafting of technical specifications, the definition of the concept, the description of all the necessary elements of the site, the definition of requirements for its design and structure, the establishment of navigation links.
The main task was not only to develop a promotional site, the central character of which would be Ani Lorak, but also to create a community of fans and fans of the singer.
After the development of the technical specifications, they began to define the concept of a graphic solution: the choice of font and color solutions, the production of layouts, the creation of unique graphics, the design of pages.
It all started with a brainstorming session conducted by the design group, when the sound of the song “Shady Lady” had the idea to combine two opposing moods in one design. This was the starting point for creating a website. Each mood has its own color: light - delicate gray-blue, dark - hot ginger-brown.
A photo session with the star was held, all materials from which the pages of the site were created were collected. Each photo was processed by the designer - to emphasize all the advantages of the singer's appearance, to make colors and tones more vivid and glossy, to achieve "star" glitter and glamor.
It was decided to use the flash - as a result, all elements of the site come to life, move and drag, the user can place information blocks himself, as he likes.
After the site was installed and installed on the ActiveSite ™ CMS management system, content managers filled the site with news, texts, photos, videos and other information that was invaluable to Ani Lorak fans.
The finish
The song “Shady Lady” sounds on the site and each visitor can read the singer's biography, news, see her photos and videos, as well as follow the progress of preparations for Eurovision.
The goal of the project is to persuade the audience to vote for Ani Lorak at Eurovision 2008.
Target audience: Europeans interested in the Eurovision Song Contest; Russian-speaking audience, willing to support the representative of Ukraine and follow the preparations for the competition; fans of Ani Lorak.
Creative idea:
')
The keynote of the site concept is the song “Shady Lady”, with which Ani Lorak performed at Eurovision. Shady Lady is a femme fatale and at the same time romantic girl. They are radically different, but they can not be separated. Therefore, the site is in two designs, in two moods: dark and light. Chip flash site - the user can switch moods.
Creature
The site was designed, programmed and filled with content in a very tight and painful time for any developer, all work was completed in five weeks.
The first and most important development stage was the drafting of technical specifications, the definition of the concept, the description of all the necessary elements of the site, the definition of requirements for its design and structure, the establishment of navigation links.
The main task was not only to develop a promotional site, the central character of which would be Ani Lorak, but also to create a community of fans and fans of the singer.
After the development of the technical specifications, they began to define the concept of a graphic solution: the choice of font and color solutions, the production of layouts, the creation of unique graphics, the design of pages.
It all started with a brainstorming session conducted by the design group, when the sound of the song “Shady Lady” had the idea to combine two opposing moods in one design. This was the starting point for creating a website. Each mood has its own color: light - delicate gray-blue, dark - hot ginger-brown.
A photo session with the star was held, all materials from which the pages of the site were created were collected. Each photo was processed by the designer - to emphasize all the advantages of the singer's appearance, to make colors and tones more vivid and glossy, to achieve "star" glitter and glamor.
It was decided to use the flash - as a result, all elements of the site come to life, move and drag, the user can place information blocks himself, as he likes.
After the site was installed and installed on the ActiveSite ™ CMS management system, content managers filled the site with news, texts, photos, videos and other information that was invaluable to Ani Lorak fans.
The finish
The song “Shady Lady” sounds on the site and each visitor can read the singer's biography, news, see her photos and videos, as well as follow the progress of preparations for Eurovision.
Source: https://habr.com/ru/post/27661/
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