How to make free advertising with Lebedev?

Suppose you are the owner of a small pastry shop on the outskirts of Chelyabinsk ... visitors do not go, business is not glued. Need advertising! We decorate the showcase:
1. put pots;
2. in pots we stick g @ vno on a stick;
3. take pictures;
4. we send to Lebedev in an idioteka;

Voila! - the country knows its heroes. And from the visitors will not hang up!