Hello, SaaS | Russian SaaS 2015
Post - my only subjective observations, opinions, insights about the segment of Russian SaaS services. Driver post analytical review of colleagues from CNews Analytics: The largest SaaS providers in Russia 2015.
What interesting happened in 2015 in the segment of Russian SaaS?
Successes in the world
Today Bitrix24 announced a customer card. Pleasantly surprised by the locations of clients - one in Greenland and one in the Atlantic Ocean.
')
Interestingly, Sergey Ryzhikov himself spoke on the net about the percentage of paying users in the total number - now the company’s turnovers can be calculated.
Terrasoft once again at the Gartner CRM Customer Engagement Center Magic Quadrant, 2015 .
Applications
The start of sales of “MyOffice” from “New Cloud Technologies” and Teamdesk is from Dmitry Chistov. If the second service is pure bootstrap, then the first one is the most serious application from “heavyweights of the industry” with ambitions of tens of% from the markets of Russia and Latin America. We will follow the progress.
UBER - economy
Let this not yet be a familiar pattern in understanding classical process automation, but nevertheless the BUTTON service has every chance to take an interesting segment of outsourcing accounting, legal services and a secretary via the Internet. The reason is simple - implementation + relatively small money for SOHO for communicating with fiscal authorities through a professional BUTTON filter. I am glad that colleagues are actively talking about holacracy and, perhaps, will soon make a decision that will be positioned specifically for such a control system.
Excerpts from the CNews Analytics report
I personally find the report interesting because -
Disappointment of the year
The owner SaaS.ru changed its owner and the new owners, it seems, just bought a beautiful domain without any further semantic content.
Investments and deals
UMI, online accounting "Sky" - acquired in part by 1C. Entry into Russian jurisdiction through New Cloud Technologies (MoiOffice) deals on the eve of 2016, in which recommendations to acquire software from Russian developers, will become mandatory for OSU and B. Sale of ODIN (a piece of Parallels) - odious builder of SaaS marketplaces.
End of free swimming
Selling Unicloud Business 365 "Module Bank". Considering that, the resident of Skolkovo, the project attracted about $ 1 M only for prototyping, the transaction can be considered more likely a “rescue of a drowning person”.
The oddities of the players
My Business suddenly became MVNO and announced the launch of a virtual operator together with Beeline. A two-year-old insider - 700,000 registrations with the company, and with such a base it can be a useful step. Values ​​in offering to customers - SOHO is still not visible in this.
Niches
Now I am consulting and participating in the Dental Cloud niche project. So, a few words on niches. Over the year, 3 cloud players appeared in the dental automation segment - Dental Cloud, Dental CRM, Dent, and all players report growth and customer availability. This is a good sign that the developers understand that there is nothing to do in the “for all” segment, and the window of opportunity is not closed in niches, and users of the rather conservative segment perceive the clouds positively.
A great example of the success of niche SaaS is Iiko. What were the plans of the colleagues in 2012 - to take 50% of the market with a turnover of 40 M $. In 2015, according to open sources, the annual growth is 35% and “over the past two years the number of Iiko installations has exceeded 1,400”.
SaaS marketplays.
Integrator Axiomatica announced the launch of a site for the sale of SaaS services in partnership with Promsvyazbank. Alfa-Bank has included cloud services in the pool of proposals of the “Client Club”. "Business Environment" from Sberbank began to position itself as a discount program for customers, offering SaaS with a big discount.
Apart from the sites selling SaaS, there is a Startpack - this is already the best recommendation site, but not a full selling one. There is a suspicion that the last temporarily and in the near future, colleagues will make the same opportunity to buy through them SaaS.
Signalers in the clouds and other
I would not like to write about the segment in detail, because “By default” all types of communication have become the standard of automation systems for SOHO, as evidenced by colleagues from Voximplant , successfully integrated into several SaaS. Of the remaining solutions that are potentially interesting for small businesses, IVideon, which has 5,000 connections per day in the world.
mass media
In Oblake.RF began to appear in the format of a mobile application , colleagues write, and on the subject of SaaS, and do not slow down.
PD
- Did you move?
In general, in terms of the events of 2015, SaaS has already become a common market offer and, due to the efforts of vendors, is becoming a habit of users.
Survey of colleagues from NAUMEN
Previous author's materials
Megamind
Habrahabr
What interesting happened in 2015 in the segment of Russian SaaS?
Successes in the world
Today Bitrix24 announced a customer card. Pleasantly surprised by the locations of clients - one in Greenland and one in the Atlantic Ocean.
')
Interestingly, Sergey Ryzhikov himself spoke on the net about the percentage of paying users in the total number - now the company’s turnovers can be calculated.
Terrasoft once again at the Gartner CRM Customer Engagement Center Magic Quadrant, 2015 .
Applications
The start of sales of “MyOffice” from “New Cloud Technologies” and Teamdesk is from Dmitry Chistov. If the second service is pure bootstrap, then the first one is the most serious application from “heavyweights of the industry” with ambitions of tens of% from the markets of Russia and Latin America. We will follow the progress.
UBER - economy
Let this not yet be a familiar pattern in understanding classical process automation, but nevertheless the BUTTON service has every chance to take an interesting segment of outsourcing accounting, legal services and a secretary via the Internet. The reason is simple - implementation + relatively small money for SOHO for communicating with fiscal authorities through a professional BUTTON filter. I am glad that colleagues are actively talking about holacracy and, perhaps, will soon make a decision that will be positioned specifically for such a control system.
Excerpts from the CNews Analytics report
I personally find the report interesting because -
- everyone is growing and it pleases
- curious to see metrics
Disappointment of the year
The owner SaaS.ru changed its owner and the new owners, it seems, just bought a beautiful domain without any further semantic content.
Investments and deals
UMI, online accounting "Sky" - acquired in part by 1C. Entry into Russian jurisdiction through New Cloud Technologies (MoiOffice) deals on the eve of 2016, in which recommendations to acquire software from Russian developers, will become mandatory for OSU and B. Sale of ODIN (a piece of Parallels) - odious builder of SaaS marketplaces.
End of free swimming
Selling Unicloud Business 365 "Module Bank". Considering that, the resident of Skolkovo, the project attracted about $ 1 M only for prototyping, the transaction can be considered more likely a “rescue of a drowning person”.
The oddities of the players
My Business suddenly became MVNO and announced the launch of a virtual operator together with Beeline. A two-year-old insider - 700,000 registrations with the company, and with such a base it can be a useful step. Values ​​in offering to customers - SOHO is still not visible in this.
Niches
Now I am consulting and participating in the Dental Cloud niche project. So, a few words on niches. Over the year, 3 cloud players appeared in the dental automation segment - Dental Cloud, Dental CRM, Dent, and all players report growth and customer availability. This is a good sign that the developers understand that there is nothing to do in the “for all” segment, and the window of opportunity is not closed in niches, and users of the rather conservative segment perceive the clouds positively.
A great example of the success of niche SaaS is Iiko. What were the plans of the colleagues in 2012 - to take 50% of the market with a turnover of 40 M $. In 2015, according to open sources, the annual growth is 35% and “over the past two years the number of Iiko installations has exceeded 1,400”.
SaaS marketplays.
Integrator Axiomatica announced the launch of a site for the sale of SaaS services in partnership with Promsvyazbank. Alfa-Bank has included cloud services in the pool of proposals of the “Client Club”. "Business Environment" from Sberbank began to position itself as a discount program for customers, offering SaaS with a big discount.
Apart from the sites selling SaaS, there is a Startpack - this is already the best recommendation site, but not a full selling one. There is a suspicion that the last temporarily and in the near future, colleagues will make the same opportunity to buy through them SaaS.
Signalers in the clouds and other
I would not like to write about the segment in detail, because “By default” all types of communication have become the standard of automation systems for SOHO, as evidenced by colleagues from Voximplant , successfully integrated into several SaaS. Of the remaining solutions that are potentially interesting for small businesses, IVideon, which has 5,000 connections per day in the world.
mass media
In Oblake.RF began to appear in the format of a mobile application , colleagues write, and on the subject of SaaS, and do not slow down.
PD
- Did you move?
In general, in terms of the events of 2015, SaaS has already become a common market offer and, due to the efforts of vendors, is becoming a habit of users.
Survey of colleagues from NAUMEN
Previous author's materials
Megamind
Habrahabr
Source: https://habr.com/ru/post/272755/
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