📜 ⬆️ ⬇️

Who needs design besides designers?

Do you really still believe that design makes sales?



Jobs rejoices:
21 32 It's time for a change. 3G. Deafening applause .; We have extended 6 million devices.
')
Nokia states: In the first quarter, Nokia sold 115.2 million mobile phones

If I were an investor, I would rather ban Jobs from approaching mobile phones.

In the article On Wine, Kotler's Knees and Pricing, the author decides that the fault of the fucking sales of bottles with a good label is its apparent "high cost" and not matching the price tag and tries to put itself in the consumer's place. Blah ... Yes, in order to put yourself in the place of the cretins who buy Isabella wine for 90 rubles with some mug on the label, you need not to get out of a hangover for at least two weeks.

I love an apple, I will definitely buy a 2nd iPhone, on my business card only my name and phone on a white background, without monograms. And hrenli? I also never worked for money, I’m the director of 2 companies, I’ve been designing for 10 years, I buy 3 pairs of shoes a month, I take pictures of brick walls, jump with a parachute, break a spine under my kite, I like to make mistakes and do everything my way. Tell me, what percentage of the population capable of shopping is doing the same thing?

I don’t care what the label looks like if I like the product. Let it be at all without a label by weight sell.

You can’t imagine how scary people are to buy something new, no matter how beautiful it looks. That you / we can buy steel watches with videos never seeing them in life, on the Internet. And the majority of people buy what they always bought, what Malakhov and Vasilisa Petrovna said from the second floor.

I don’t suggest poherit all nafik and plan a pink nightmare (do you think it can generally distinguish the beautiful from the terrible, according to the signs that differ from the local authority?), But you need to understand what we are doing, why, what the fuck does the consumer need and what makes an impression.

The next time, when the director of the company who earned millions by selling seeds, will reject your packaging with a minimal design in the style - trust him. He can sell.

Source: https://habr.com/ru/post/27232/


All Articles