Click fraud level increased to 14.2%
Company Click Forensics has published a new report , which states that the level of click fraud in search engines rose to 14.2% in the last quarter of the past year. In the III quarter. 2007 this figure was 13.8%.
The level of click fraud for the most expensive keywords worth at least $ 2, even higher - 20.9%. About 2,500 online advertising companies and agencies took part in the study.
True, Click Forensics reports are not all perceived as true. For example, last year, Google made a report where it criticized the work of Click Forensics, as well as a number of other independent researchers.
The level of click fraud for the most expensive keywords worth at least $ 2, even higher - 20.9%. About 2,500 online advertising companies and agencies took part in the study.
True, Click Forensics reports are not all perceived as true. For example, last year, Google made a report where it criticized the work of Click Forensics, as well as a number of other independent researchers.
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Source: https://habr.com/ru/post/2723/
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