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Professional test on the knowledge of the realities of the market for customized development and digital communications

Hi, Habr! We developed the second version of the professional test for knowledge of the realities of the digital communications agency market in Russia (the first version was published 2 years ago and received a lot of positive feedback).

We spent almost 200 hours of clean work on the content of the test - and made a comprehensive tool that shows how well the respondent understands the market, the technologies and has the necessary (managerial, above all) skills to work in the industry. The test consists of 32 questions, divided into 8 semantic blocks:

  1. Logical thinking
  2. Analytics, digital arithmetic
  3. Managerial skills
  4. Using different digital channels
  5. Communication, conflict resolution
  6. Knowledge of technological aspects
  7. Knowledge of the market situation, history
  8. Knowledge of terminology


Immediately I warn you, the test is really quite difficult , and to score maximum points is really very difficult - you need to have a wide outlook and understanding of what works in various areas of a large market. However, this did not prevent us from adding to the questions of fan points that are understandable to “profthus”.
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In general, I suggest trying my hand at our test on Digital-IQ - and I will be happy to discuss the results and the questions themselves in the comments.

Source: https://habr.com/ru/post/271699/


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