Apple iAd - use experience

I have never used the Apple iAd advertising program in any projects, and finally decided to “practice on cats”, combining business with pleasure - learn something new in terms of programming, and try to see how they “sell” on the App Store free apps. Who cares what came out of this, please under the cat.

Adding iAd

Initial data: a small utility was written for the iPhone (plotting functions for schoolchildren and students), which, however, “did not take off” (by competitors with a cloud), and yielded a very small income of $ 2-3 per week. The sales schedule was something like this:







It was not a pity to take such a sum, and it was decided to make the program free by screwing iAd there purely in order to see how it works. Technically, integrating iAd into an iOS application is very simple:

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- add iAd Framework,

- add AdBannerView on Storyboard control,

- add two event handlers for bannerViewDidLoadAd and didFailToReceiveAdWithError. According to the requirements of Apple, if the ads did not appear, the banner must be removed.



More details can be read on the Apple website .



All this simple action was done, the program was sent to the App Store for a review.

results

The first (and trivial) conclusion is that users love free applications, the number of downloads has grown about 50 times, and since then it hasn't dropped below 25 per day.







No advertising and marketing has been done, users simply find the program in the App Store using keywords.



With ad impressions, the situation is a bit strange: for some reason, ad units began to appear only 2 weeks after the release of the application. Then their show was already quite stable.







And finally, the latest tablet from Apple: income and countries.

Conclusion

Somewhere I have already read that iAd is almost useless thing, now I managed to check it out on my own experience. As you can see, for 7 days the application brought as much as $ 0.4, which in terms of rubles is 24 rubles. If I were a bum, I probably would not have survived for one loaf of bread a week.



As a result, it was decided to remove the advertisement and again return to the price of $ 1, even those 2-3 installations per week of a paid application and then in terms of recalculation they give more than it turns out with iAd. Perhaps it would be an interesting option to add to the program the possibility of a paid upgrade for the same dollar, somehow, if there is time, this experiment is probably also worth doing. Perhaps iAd is more promising for a different target audience (probably in the program of displaying stock prices, users are more solvent and click on advertisements more often than in the program for calculating schedules for students).



The experiment as a whole was interesting, if someone got other results, it will be interesting to find out in the comments.