CONVERT web analytics and internet marketing conference: preliminary program
Hi, Habr!
Three weeks left before the second professional conference on web analytics and internet marketing CONVERT , which will be held in Yekaterinburg on December 7.
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This year, the reports will go in 2 streams. We will talk not only about web analytics, but also about SEO, Performance Marketing and UX. The program is 80% ready, and you still have a chance to become a speaker.
Under the cut: this year's preliminary program and information for those who want to speak.
Dmitry Shkolnikov , product manager for Avito (previously he worked in the myTarget product development team) will tell participants how to move from web analytics to mobile app analytics.
Ruslan Savvotin from LitRes will make a report - a practical guide on usability testing for usability specialists, UX / UI designers, product managers and for everyone who wants to conduct usability testing on their own, but does not know where to start.
Yuri Rybakov , head of analytics at iContext (Moscow), a certified Google Analytics and Adobe Analytics specialist, will teach you how to get started with LTV, cohorts and other user data that go to the company's website.
General Director of Webprofiters (Moscow), certified Google Analytics specialist, regional speaker at the Google Partner Academy Dmitry Kolotov will talk about the practice of using the Measurement Protocol.
Semyon Molotkov , Button Interface Designer, will tell you how they increased the conversion of their business services.
The leading UX technologist at UBRD, Alexander Oleshchuk, will explain what requirements the business places on the interfaces.
Dmitry Sulman , Head of Internet Sales and Promotion at SKB Kontur , a certified Google Analytics specialist, will show how to set up advanced tracking in Universal Analytics using Google Tag Manager without involving developers.
Alexander Zolotov from Yandex will tell about everything new that has appeared over the year in the Metric.
Polina Bynova , Ridero Marketing Director, will talk about “Paid traffic in the project’s unit-economy”.
And there will also be: Maxim Uvarov (K50), Vladimir Teterin (Bookmate), Alexey Kulakov (JetStyle), Peter Kudinov (PromoShift).
Places in the program is still there. Email us if you want to speak.
We are waiting for experienced web analysts, internet marketers, contextual advertising specialists, seo and smm specialists, heads of agencies and studios, project managers and portals. We want to formulate a program that is more complicated and “more smart”: there are more examples that can be put into practice, less theory that can be read in manuals and blogs.
check in
Sign up here . Until November 10, the price is 4000 rubles.
CONVERT.2015, Ekaterinburg, December 7, Novotel (Engels, 7).
Come, we will be glad to see you!
Three weeks left before the second professional conference on web analytics and internet marketing CONVERT , which will be held in Yekaterinburg on December 7.
')
This year, the reports will go in 2 streams. We will talk not only about web analytics, but also about SEO, Performance Marketing and UX. The program is 80% ready, and you still have a chance to become a speaker.
Under the cut: this year's preliminary program and information for those who want to speak.
Reports CONVERT.2015
Dmitry Shkolnikov , product manager for Avito (previously he worked in the myTarget product development team) will tell participants how to move from web analytics to mobile app analytics.
Ruslan Savvotin from LitRes will make a report - a practical guide on usability testing for usability specialists, UX / UI designers, product managers and for everyone who wants to conduct usability testing on their own, but does not know where to start.
How to find people? What kind of equipment and software to use? What exactly to measure and how to interpret? How to arrange the process of usability testing? What to do with the results? How to use the results to compile new hypotheses? How to confirm this by quantitative research? How to understand how much money it can bring?
Yuri Rybakov , head of analytics at iContext (Moscow), a certified Google Analytics and Adobe Analytics specialist, will teach you how to get started with LTV, cohorts and other user data that go to the company's website.
The report will include tracking the user's life cycle throughout the entire interaction with the site, dividing users into specific groups and comparing their activity and behavior among themselves for a certain period of time, user analysis, using it to further interact with the audience.
Also, the report will focus on the basics of using and customizing Google Analytics for LTV purposes.
General Director of Webprofiters (Moscow), certified Google Analytics specialist, regional speaker at the Google Partner Academy Dmitry Kolotov will talk about the practice of using the Measurement Protocol.
In the report:
• Principles of operation Measurement Protocol;
• 10 problems of using the protocol in practice;
• Ways to solve the indicated problems;
• Bad advice;
• Additional examples of using the protocol.
Semyon Molotkov , Button Interface Designer, will tell you how they increased the conversion of their business services.
• There was no experience, so they made all the mistakes that could be made;
• For half a year, we launched about a dozen landing pages, as a result of which we realized that all this time the conversion had to be considered differently;
• Managed to change the conversion order. Then it was possible to understand what really is not;
• Understanding Google Analytics - what indicators to monitor and how often to do it;
• Tried to understand where the client came from.
The leading UX technologist at UBRD, Alexander Oleshchuk, will explain what requirements the business places on the interfaces.
• How to create business requirements for the interface and make a KPI basket of them?
• How to understand the current state of affairs with the help of web analytics systems and internal databases?
• How to apply the knowledge gained in the design of new interfaces?
• How then to measure changes in KPI and to feel success (or failure, then how will it go)?
Dmitry Sulman , Head of Internet Sales and Promotion at SKB Kontur , a certified Google Analytics specialist, will show how to set up advanced tracking in Universal Analytics using Google Tag Manager without involving developers.
• Content grouping by complex attributes;
• Analysis of user interaction with content pages;
• Expanded e-commerce (Enhanced Ecommerce), including on “non-e-commerce” sites;
• Other tricks.
Alexander Zolotov from Yandex will tell about everything new that has appeared over the year in the Metric.
Polina Bynova , Ridero Marketing Director, will talk about “Paid traffic in the project’s unit-economy”.
And there will also be: Maxim Uvarov (K50), Vladimir Teterin (Bookmate), Alexey Kulakov (JetStyle), Peter Kudinov (PromoShift).
If you want to be a speaker
Places in the program is still there. Email us if you want to speak.
We are waiting for experienced web analysts, internet marketers, contextual advertising specialists, seo and smm specialists, heads of agencies and studios, project managers and portals. We want to formulate a program that is more complicated and “more smart”: there are more examples that can be put into practice, less theory that can be read in manuals and blogs.
check in
Sign up here . Until November 10, the price is 4000 rubles.
CONVERT.2015, Ekaterinburg, December 7, Novotel (Engels, 7).
Come, we will be glad to see you!
Source: https://habr.com/ru/post/270237/
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