Conference on web analytics and internet marketing CONVERT.2015 will be held in Yekaterinburg on December 7
December 7 in Yekaterinburg will host the second professional conference on web analytics and internet marketing CONVERT.2015 . Now we are actively looking for speakers (how to become them, read below). Even under the cut: a little about the first conference and our plans for this year.
Participants of CONVERT.2014 gathered from Yekaterinburg, Perm, Ufa, Chelyabinsk, Izhevsk, Omsk, Minsk, Tyumen, Surgut and Moscow
We have long wanted to organize a conference on web analytics in Yekaterinburg. Prior to this, such conferences were held only in Moscow, and local specialists found it difficult (and, what to hide, expensive) to get to them. And a year ago, with courage, we held the first CONVERT for 120 people.
Last year there were 10 reports from Moscow and Yekaterinburg experts.
')
Alexey Ivanov (CEO of ISEE Marketing ) explained with real examples why a business needs a web analyst: what it measures and what specific business tasks it solves.
Mukhacheff Dec 5
Co-founder and development director of K ā 50 Maxim Uvarov (Moscow) spoke about the methods by which you can evaluate the effectiveness of paid traffic and product changes, and on the second day held a master class on the analysis of advertising campaigns in Excel. Here you can read a small report on the master class from Nikita Khismatov.
Peter Kudinov
Ivan Shkirya , Callibri , explained what is happening with digital analytics and how Call Tracking can help her.
@Nshuravin Dec 5
The founder and director of the specialized contextual advertising agency PromoShift , the official training partner of Yandex, Peter Kudinov, taught the audience to correctly consider the effectiveness of contextual advertising without āaverageā values.
mukhacheff Dec 5
And there were also reports about Metric 2.0., About Google Tag Manager, about A / B tests and split testing, about user segmentation and about automating communication with the manager. The full program of last year and the presentation of the reports can be viewed here . Photos are here .
Several reviews from the last conference
Andrey Mukhachev @mukhacheff Dec 5.
Alexander Torichko, December 5, 2014 Ā·
Alexander Mutnykh, December 6, 2014
This year we are expanding the program - the reports will go in 2 streams. Flows are divided into 4 blocks: web analytics, SEO, Performance Marketing, UX.
The program is actively being formed. Ruslan Savvotin (Litres, Moscow), Yuri Rybakov (iConText, Moscow), Vladimir Teterin (Bookmate, Moscow), Maxim Uvarov (k50), Alexey Kulakov (JetStyle, Yekaterinburg), Pyotr Kudinov (PromoShift, Yekaterinburg), Dmitry Sulman (SKB Kontur, Yekaterinburg).
If you have something to tell your colleagues, and you want to speak at the conference, write to us about it. Applications are accepted until November 15.
An important clarification is that we are holding a conference for the āproduction departmentā and not for the clients. We are waiting for experienced web analysts, internet marketers, contextual advertising specialists, seo and smm specialists, heads of agencies and studios, project managers and portals. We want to formulate a program that is more complicated and āmore smartā: there are more examples that can be put into practice, less theory that can be read in manuals and blogs.
Anton Shayakhov (Button) teaches how to increase the customer base by examining your current users
The site is already open registration . The cost of participation - from 4000 rubles. The closer to the conference, the higher the price.
December 7, from 10.00 to 18.00.
Ekaterinburg, Novotel (Engels, 7).
Participants of CONVERT.2014 gathered from Yekaterinburg, Perm, Ufa, Chelyabinsk, Izhevsk, Omsk, Minsk, Tyumen, Surgut and Moscow
How was it last year
We have long wanted to organize a conference on web analytics in Yekaterinburg. Prior to this, such conferences were held only in Moscow, and local specialists found it difficult (and, what to hide, expensive) to get to them. And a year ago, with courage, we held the first CONVERT for 120 people.
Last year there were 10 reports from Moscow and Yekaterinburg experts.
')
Alexey Ivanov (CEO of ISEE Marketing ) explained with real examples why a business needs a web analyst: what it measures and what specific business tasks it solves.
Mukhacheff Dec 5
It's about understanding the target audience. Ivanov izi marketing - the best report. Not introductory, with a bunch, a bunch of cases. #convertconf
Co-founder and development director of K ā 50 Maxim Uvarov (Moscow) spoke about the methods by which you can evaluate the effectiveness of paid traffic and product changes, and on the second day held a master class on the analysis of advertising campaigns in Excel. Here you can read a small report on the master class from Nikita Khismatov.
Peter Kudinov
Max Uvarov offered to meet in a cafe on Saturday, to relax. Here it is, a real analyst! :) # convertconf
Ivan Shkirya , Callibri , explained what is happening with digital analytics and how Call Tracking can help her.
@Nshuravin Dec 5
Chic report about call-tracking! #convertconf
The founder and director of the specialized contextual advertising agency PromoShift , the official training partner of Yandex, Peter Kudinov, taught the audience to correctly consider the effectiveness of contextual advertising without āaverageā values.
mukhacheff Dec 5
Cases Kudinova indicative. There is something to think about. Now Iām on ROI differently. #convertconf
And there were also reports about Metric 2.0., About Google Tag Manager, about A / B tests and split testing, about user segmentation and about automating communication with the manager. The full program of last year and the presentation of the reports can be viewed here . Photos are here .
Several reviews from the last conference
Andrey Mukhachev @mukhacheff Dec 5.
So far, wonderful #convertconf, you gave me more than I expected. Thanks to the organizer @deflope she pulled me out of the comfort zone.
Alexander Torichko, December 5, 2014 Ā·
I attended Convert.2014 - it was awesome. Already wanted to speak himself. This hint Julia Gerasimovich so translucent)
What makes IT-People.ru compares favorably with the heaps of client conferences that are held in the city.
Ivan Shkirya pleased with his drawings.
Alexander Mutnykh, December 6, 2014
Yesterday I went to # ConvertConf. And for good reason! And how nice it was to discover our work as an example with colleagues in the field)))
What will happen on CONVERT.2015?
This year we are expanding the program - the reports will go in 2 streams. Flows are divided into 4 blocks: web analytics, SEO, Performance Marketing, UX.
The program is actively being formed. Ruslan Savvotin (Litres, Moscow), Yuri Rybakov (iConText, Moscow), Vladimir Teterin (Bookmate, Moscow), Maxim Uvarov (k50), Alexey Kulakov (JetStyle, Yekaterinburg), Pyotr Kudinov (PromoShift, Yekaterinburg), Dmitry Sulman (SKB Kontur, Yekaterinburg).
We are looking for speakers
If you have something to tell your colleagues, and you want to speak at the conference, write to us about it. Applications are accepted until November 15.
An important clarification is that we are holding a conference for the āproduction departmentā and not for the clients. We are waiting for experienced web analysts, internet marketers, contextual advertising specialists, seo and smm specialists, heads of agencies and studios, project managers and portals. We want to formulate a program that is more complicated and āmore smartā: there are more examples that can be put into practice, less theory that can be read in manuals and blogs.
Anton Shayakhov (Button) teaches how to increase the customer base by examining your current users
Come participate!
The site is already open registration . The cost of participation - from 4000 rubles. The closer to the conference, the higher the price.
December 7, from 10.00 to 18.00.
Ekaterinburg, Novotel (Engels, 7).
Source: https://habr.com/ru/post/269739/
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