Meta context works by new rules.

Now on the META portal, catalog ads have been combined with Metacontext. Payment for ads is now made per click , and the minimum cost per click is 25 kopecks (5 cents.) In the catalog and 50 kopecks (10 cents) in the search .

Previously, the cost of a single transition in our companies was within half a cent, due to properly configured headings and beautifully written ads. Now the cost has increased 10 times.

Moreover, META set out to raise visually as much as possible the free issue . As a result, the size of the ad was reduced from 450 to 100 characters and the site URL disappeared from the output! The number of ads in the block - no more than 4-oh!
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After February 1, META promises to change the pricing policy:

* For ads in the four, CPC is set as follows: the price per click of each next ad is 0.05 hryvnia (1 cent) higher than the price required for the ad weight to be higher than the previous ad.

* In case an ad has a higher CTR than its competitors, then it will be able to rank higher with a lower CPC. Ads with a low CTR for the category of the catalog will be lowered regardless of the assigned CPC.

Question to all advertisers of Meta.UA:
How much more practical to work with the new system? Has the quality of returns from this promotion channel increased?

UPD. Note:
Upon request, I provide compliance:
5 kopecks UA = 1 cent. USA

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