Sports.ru became information sponsor of the Russian national team

Russian Internet projects are gradually penetrating the big sport. Not so long ago, Odnoklassniki became a sponsor of Dynamo Moscow, the sports websites are regularly advertised at the games of the Russian Football Championship, and sports projects are advertised on television. In the west, this is a normal situation: sports sites are the leaders of the Internet in terms of attendance and income; relevant to them. For example, in 2007, the American ESPN site was in the top ten US sites for display advertising campaigns (according to Advertising Age - $ 182.5 million), and in terms of coverage (15.2 million users monthly) was comparable to MySpace Music , Craigslist.org , IMDB .com ...


The growth of interest in sports, not least connected with the success of Russian athletes, is expressed in the growth of attendance of sports sites, and in the greater interest of the sports business and officials to cooperate with Internet projects, and in the growth of revenues of sports sites.

This trend in RuNet receives a new confirmation: the site Sports.ru has become the information sponsor of the Russian national team at Euro 2008. What does it give to the parties? Now, on all training fields and training vests of the team there will be site logos, which is an excellent “image” advertisement. The site, in turn, guarantees comprehensive coverage of the stay of the Russian national team at the Euro: its own correspondents will work at the European Championships, as well as the Football.ru friendly team of the Football.ru team . Sports.ru bloggers - journalist Vasily Utkin and Russian national team midfielder Diniyar Bilyaletdinov - will write daily from the championship. The site itself will conduct text and statistical online in a new format — with interactive inserts like a computer game, which I wrote about quite recently .