America is not under the hammer

The results of the auction held last week, the main lot on which was set up a sounding domain America.com, disappointed the seller. The Sedo registrar conducting the bidding on behalf of the unnamed owner of this online mansion managed to get a maximum bid of only $ 1.7 million from potential buyers. The bidding was carried out without restriction on the minimum bid and ended without reaching the mark for which give way to the lot. A week earlier, however, it was rumored that the amount of the transaction would have to exceed that of the Sex.com domain, which at one time amounted to $ 12.5 million.

Despite the fact that experts call the seller’s overwhelming expectations, the main reason for the failure of the auction, opinions began to appear here and there that this was the first “bell” suggesting that the global financial crisis had taken root in the domain market. The fact is that the value of a web address for an internet business is comparable to the value of real estate, as a major asset, for an offline business. This simple (and slightly paranoid) analogy agitated the minds of many industry participants.