On June 6, Olgino will host the St. Petersburg Internet Conference, SPIK-2008. As a leading section on e-commerce, I invited people who know about online shopping not by other people's stories to speak. That is, there will be no marketing marketers and abstract usabilityists.
Who will be
They will tell and answer your questions about their practical experience in managing online stores: Viktor Travin, Anna Matveeva (director of the Ozon branch in St. Petersburg), Tatyana Tsvetkova (head of the Softkey marketing department).
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The format of the section is likely to be mixed: reports + round table. First, the speakers will speak and tell the most interesting, and listeners will prepare their questions. After the presentations, students will be able to ask questions, and different speakers will answer them, in turn. I hope that there will be many questions, and the discussion will be interesting. In fact, there are many topics for discussion: the promotion, the work of the sites themselves, and the processing of orders, and logistics.
Certainly, it will not be a retelling of Google and Yandex seminars on contextual advertising, not chatter of officials from the Internet, cybersquatters in law and domainers, not CMS self-promotion, payment systems, hosts, studios, etc.
All the necessary information can be obtained
on the conference website . The final titles of the reports are being specified.
What you need from you
Come and torture the speakers with substantive issues. You have a unique chance to get answers from practitioners with serious experience in Russia.