Impressive figures for the US market
According to Outsell , Online's Share Growing to 20 Percent . That is, every fifth dollar spent on advertising in the United States in 2007 will be spent on online.
And as before, search engine advertising will grow the fastest. True, advertisers are willing to spend more on search engines, but are not ready to pay more for pay-per-click ... Paradox.
I do not undertake to assess the reliability of the findings of Outsell and the reliability of the method, but the stated figures are impressive. 20% either from 150, or from 250 billion US advertising market (there are different numbers) - this is cool.
And as before, search engine advertising will grow the fastest. True, advertisers are willing to spend more on search engines, but are not ready to pay more for pay-per-click ... Paradox.
I do not undertake to assess the reliability of the findings of Outsell and the reliability of the method, but the stated figures are impressive. 20% either from 150, or from 250 billion US advertising market (there are different numbers) - this is cool.
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Source: https://habr.com/ru/post/2655/
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