Cinema advertisements

It is no secret that cinemas have long been a place of concentration of advertising messages. Unfortunately, the power of creative thought of Russian advertisers lags far behind the Western pace. Therefore, the methods of advertising lovers to watch movies on the big screen, domestic specialists have yet to learn!
Especially I will not go into details of the formats, this information can be obtained on the site of the English leaders of this field Carlton Screen Advertising

I want to show examples of those placements that seem to me the most interesting.

Advertising and branding tied up in armchairs in the cinema hall:
M & M'S


Ikea

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Mts


Audi


Interactive advertising on the movie screen, including advergaming, which, in fact, is done with the help of Ydreams :
Vodafone


via AD28.ru