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Landing Page and lead generation

Hi, Habrozhiteli!

We recently published books on the creation of landing pages and lead generation.

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A. Petrochenkov, E. Novikov “Ideal Landing Page. Create selling web pages »
K. Andreeva “Lead generation. Marketing that sells »
R. Nazipov “Lead generation: there are not many customers”

The purpose of the post - a brief overview of the books.

Perfect Landing Page. We create selling web pages
Who is this book for?

- novice internet business owner;
- Internet marketer;
- copywriter;
- beginner in traffic arbitration.

What is written in the book

- How to determine the target audience and make a map of the characters (avatars) of customers;
- as a step by step to develop 14 basic elements (blocks) of the landing page;
- how to create a mocap (layout) of the landing page;
- How to offer a potential client exactly what he wants to buy;
- How to arrange cases and reviews.

Table of Contents Excerpt

Books "Lead generation. Marketing that sells " and " Lead generation: there is not a lot of customers " is of a purely applied nature, they say:
- about the theory of lead generation, its basic concepts, performance evaluation and calculation of investments;
- about the theory of lead generation, its basic concepts, performance evaluation and calculation of investments;
- about the peculiarities of lead generation in Russia and the CIS and about the difficulties that companies face, as well as methods for overcoming them.

The books will be useful to those who decided to earn by selling leads, and those who already have their own business and want to promote it using lead generation. Beginner lead managers learn about the intricacies of selling and buying leads, that is, how to generate leads, and how to find customers who can sell them. Entrepreneurs will decide whether their business is suitable for buying leads, and understand what changes need to be made in it, so that it makes sense for them to work with leads.

Lead generation. Marketing that sells . Table of Contents Excerpt
Lead generation: there is not a lot of customers Table of Contents . Excerpt

More information about the books can be found on the website of the publisher .

For Habrozhiteley a 30% discount on the coupon - Lead generation

Source: https://habr.com/ru/post/263717/


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