Online stores deliver correctly using DaData.ru

Customers of online stores are enraged by lost parcels and order forms with dozens of fields. When the customer is angry, he leaves. Therefore, a good shop owner tries to make life easier for both the buyer and himself.

The owners of five online stores told me how they use DaData.ru Tips to send packages without refunds, simplify order forms and segment customers.


')

1. Receive indexes on which the parcel will reach

Timur Shakhov, creator of deoshop.ru :

Indices are a good thing for orders by Russian Post; many people write indices incorrectly. It seems that a person has filled the address correctly, you give this address to the mail, the mail accepts. But the difference in some PGT (urban-type settlement) and the parcel went the wrong way. Or the person does not remember his index. Or incorrectly writes. Dadata puts down the index and corrects the address - we are now testing this opportunity with great pleasure.

With Dadata.ru Tips, the client specifies the address in one line in free form. And the online store receives an address broken into separate fields, supplemented by missing parts and verified by the address directory.

Deoshop.ru additionally asks Dadata whether the letter will reach the indicated address. This feature is paid, and costs 5-10 cents per request.

2. Simplify order form

Input form in the proball.ru store:


From the two lines - “Full Name” and “Delivery Address” using the Tips API, the store receives:

• first name, surname, patronymic, gender;
• index, region / district, locality, street, house, geo-coordinates, time zone.

In the database, the store can save individual fields - for later analysis. And the client enters data faster - due to fewer fields. And less likely to leave the store entry form and go to a competitor.

3. Determine the client's region for special offers and delivery terms

Agrozon.ru determines the city of the buyer with the help of the geolocation service and shows him the offers that are suitable for geography, as well as the conditions of sale and delivery.

4. Segmented by sex

There are many cool products on the market for customer segmentation. What parameters they only collect - geography, visitors and the amount of orders.

But, according to Timur Shakhov (deoshop.ru), the life of small online stores is still different:

Everyone is always clever at all conferences - you need to segment your clients. You ask how to segment? They propose conducting surveys, asking people to fill out a questionnaire in their account.

Ask me - I, as a regular customer of the online store, in which segments I participated, what forms did I fill out? Yes, in any. Deoshop.ru uses a simple thing for segmentation - the gender of the user, which is given by Dadata.ru Tips. Women have women’s offers for cosmetics, men’s for men’s. And everything goes on twice as a sale [sales].

5. Get a full name

Denis Totyamin of 100Plants says:

People began to indicate not just a first name, for example, “Elena,” but they write the full name, first name and middle name. Address also began to indicate fully.

With Tips, people begin to use real names - instead of Test Testovich or Crocodile Genes. Unless, of course, you explained why you need a client name.

Summary

Using DaData.ru Tips online store:

• Receive the address at which the parcel will reach without errors.
• Accurately calculate the amount and cost of delivery, using a zip code or city.
• Determine gender by name and make a target sentence. And the number of sales will double :) By the way, you can still use the city and region.
• Send a promotional SMS on time using time zone.
• Simplify the order form, reducing the number of fields ( Internet-dom.net thus increased the conversion by 15%).

The tips are free for up to 10,000 requests per day.
Contact us with questions! We will be happy to assist in the connection.