Nightmare on the street Red Sanitation. Brand characters. Looks like Ronald-MacDonald poisoned with polonium-210.
I saw the same character accidentally above the doors of the pharmacy not far from Vasileostrovskaya. To admit, I thought it was some kind of amateur of this particular pharmacy. It turns out that this is branding.
Well, let's rename “Framacor” to “the pharmacy to them. Red Orderlies. In general, each for a branded character. Brand idea.
')
Having worked as a doctor at one time and having stood at the operating table, I see the following in the picture:
If so, without a banter to look, then I can not imagine how IT will contribute to sales. From all over the city, sick and healthy, having learned about this character, will rush to give money to him?
Touches:
Every day for a month, life-size puppets, depicting a hero, communicate with townspeople to the loud music of a bayan
Holy holy Chur me!
The spirit captures:
This year Pharmakor pharmacy chain plans to invest $ 3 million in the promotion of the created brand character.
How many bandages and button accordions can be bought for 3 megabax!
It explains a lot:
... the idea of ​​an image of a red being with a bandaged finger came up with the company itself ...
Perhaps Friday night? Or on the morning of January 1st? “He is Russian, and that explains a lot”
Smiles:
... he is "his", he understands the problems of suffering people (associative series with a finger bandaged) ...
Oh, her. What will happen if the "ON-clinics" decide to make themselves "an understanding brand character" and that they thread the thread to him ...
Townspeople with might and main come up with a name (like, such a promotion)? Oh well. Judging by the letter "F" on the naked body, his name is Frick .
Well, let's rename “Framacor” to “the pharmacy to them. Red Orderlies. In general, each for a branded character. Brand idea.
')
Having worked as a doctor at one time and having stood at the operating table, I see the following in the picture:
- A man in a hat with a red cross. So, the medical staff.
- Finger bandaged. Cut yourself on the operation? Was bitten in the waiting room by a rabid bum?
- He is naked, on the chest the letter "F". Rather, I was bitten and already inadequate.
- He is all red. Numb? Fresh from the sauna? Does he have a fever (was he bitten)?
- His arms and legs are swollen. Poison from the thumb spread throughout the body.
If so, without a banter to look, then I can not imagine how IT will contribute to sales. From all over the city, sick and healthy, having learned about this character, will rush to give money to him?
Touches:
Every day for a month, life-size puppets, depicting a hero, communicate with townspeople to the loud music of a bayan
Holy holy Chur me!
The spirit captures:
This year Pharmakor pharmacy chain plans to invest $ 3 million in the promotion of the created brand character.
How many bandages and button accordions can be bought for 3 megabax!
It explains a lot:
... the idea of ​​an image of a red being with a bandaged finger came up with the company itself ...
Perhaps Friday night? Or on the morning of January 1st? “He is Russian, and that explains a lot”
Smiles:
... he is "his", he understands the problems of suffering people (associative series with a finger bandaged) ...
Oh, her. What will happen if the "ON-clinics" decide to make themselves "an understanding brand character" and that they thread the thread to him ...
Townspeople with might and main come up with a name (like, such a promotion)? Oh well. Judging by the letter "F" on the naked body, his name is Frick .
Source: https://habr.com/ru/post/2632/
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