DataTalks # 3: Online Surveys
The third meeting of the DataTalks community will take place on July 23.
This time we will talk about how to correctly collect data using online surveys. We will discuss the possibilities and limitations of this method, as well as share the secrets and trends from the research of user preferences.
The representatives of the companies Wargaming, Studio Sorokina and Kulinkovich, as well as the Deputy Dean for Science of the National Research University Higher School of Economics, will share the secrets of conducting and processing the results of online surveys.
You will find a detailed program under the cat.
')
Program of the meeting 07.23.2015:
19: 15–19: 55 How not to lose your head reading the thoughts of users: the secrets of conducting online surveys
Svetlana Polovinkina, Head of Wargaming Audience Research
About 10 years engaged in marketing research in the field of B2B and B2C. During this time, I visited both the researcher and the customer. Independently conducted more than 100 studies. Develops expertise in game user research, leading the direction of online surveys in Wargaming.
Should I listen to users? Is it possible to make a product perfect, having learned the wishes of users? Svetlana will talk about the main misconceptions of customers regarding online surveys and how not to get hooked on the easy conclusions from research findings. She will review cases of combining survey data with the company's internal statistics, as well as compare data obtained through online surveys and other methods.
The report will be useful to those who want to learn more about their users and use this information to create, develop and promote products.
20: 10–20: 50 Master class. Needs and hidden objections: how to investigate them and when do polls lie?
Tamara Kulinkovich, co-founder of "Studio Sorokin and Kulinkovich"
During her scientific and practical work, she researched the characters, needs, and secret desires of more than 5,000 people. The author of the project on business research , the founder of the School of Business Research , the author of the book "Fundamentals of scientific citing" and "What they want and how to find out: the needs of users of IT products."
At the master class, participants will learn what threats are framed by questionnaires, and which rake is most often attacked by researchers of “human desires”. Tamara will tell you whether it is possible in principle to study people's moods, secret desires and objections with the help of surveys, and how to make these studies as valid and useful as possible. The master class will not do without practical demonstrations, traps and revelations.
Participation in the master class in the first place will be useful to customers of research: managers and business owners, marketers and hr-managers.
21: 10–21: 40 - Basic trends of online research: audience, mobile devices, gamification
Aigul Mavletova , Deputy Dean for Science, HSE
She was director of research at OMI. She worked at the University of Bonn, where she began to do research in the field of mobile web surveys. Author of the book “Web Research Methodology. Participates in international research projects in which he conducts experiments in the field of mobile web surveys.
What research can be carried out on the Internet? What you need to know about preparing online surveys for mobile devices? Do I need to think about gamification? Aigul will talk about the specifics of the online environment and its impact on marketing research, as well as present his vision of the online research market in the world.
The report will be of interest to anyone who plans to conduct online research or is already conducting them.
Pre-registration is required .
Date: July 23 (Thursday)
Time: from 19.00 to 22.00
Registration and welcome coffee: 18:30
Venue: EventSpace (Minsk, Oktyabrskaya Str. 16A)
DataTalks are:
· Professional communication with experts from Belarus and the CIS
· Ability to learn about the latest experience in applying data analytics to solve business problems in companies operating in the global and local markets
· A good reason to ask questions to experts and share their own experiences.
For whom? Researchers, analysts, project managers and information architects. DataTalks - for anyone who uses or intends to use data analysis in their work and wants to know more about their users.
See you at DataTalks # 3!
DataTalks presentations # 1: Analyzing data to solve business problems
Videotape DataTalks Presentations # 2: Data Visualization
This time we will talk about how to correctly collect data using online surveys. We will discuss the possibilities and limitations of this method, as well as share the secrets and trends from the research of user preferences.
The representatives of the companies Wargaming, Studio Sorokina and Kulinkovich, as well as the Deputy Dean for Science of the National Research University Higher School of Economics, will share the secrets of conducting and processing the results of online surveys.
You will find a detailed program under the cat.
')
Program of the meeting 07.23.2015:
19: 15–19: 55 How not to lose your head reading the thoughts of users: the secrets of conducting online surveys Svetlana Polovinkina, Head of Wargaming Audience Research
About 10 years engaged in marketing research in the field of B2B and B2C. During this time, I visited both the researcher and the customer. Independently conducted more than 100 studies. Develops expertise in game user research, leading the direction of online surveys in Wargaming.
Should I listen to users? Is it possible to make a product perfect, having learned the wishes of users? Svetlana will talk about the main misconceptions of customers regarding online surveys and how not to get hooked on the easy conclusions from research findings. She will review cases of combining survey data with the company's internal statistics, as well as compare data obtained through online surveys and other methods.
The report will be useful to those who want to learn more about their users and use this information to create, develop and promote products.
20: 10–20: 50 Master class. Needs and hidden objections: how to investigate them and when do polls lie? Tamara Kulinkovich, co-founder of "Studio Sorokin and Kulinkovich"
During her scientific and practical work, she researched the characters, needs, and secret desires of more than 5,000 people. The author of the project on business research , the founder of the School of Business Research , the author of the book "Fundamentals of scientific citing" and "What they want and how to find out: the needs of users of IT products."
At the master class, participants will learn what threats are framed by questionnaires, and which rake is most often attacked by researchers of “human desires”. Tamara will tell you whether it is possible in principle to study people's moods, secret desires and objections with the help of surveys, and how to make these studies as valid and useful as possible. The master class will not do without practical demonstrations, traps and revelations.
Participation in the master class in the first place will be useful to customers of research: managers and business owners, marketers and hr-managers.
21: 10–21: 40 - Basic trends of online research: audience, mobile devices, gamification Aigul Mavletova , Deputy Dean for Science, HSE
She was director of research at OMI. She worked at the University of Bonn, where she began to do research in the field of mobile web surveys. Author of the book “Web Research Methodology. Participates in international research projects in which he conducts experiments in the field of mobile web surveys.
What research can be carried out on the Internet? What you need to know about preparing online surveys for mobile devices? Do I need to think about gamification? Aigul will talk about the specifics of the online environment and its impact on marketing research, as well as present his vision of the online research market in the world.
The report will be of interest to anyone who plans to conduct online research or is already conducting them.
Pre-registration is required .
Date: July 23 (Thursday)
Time: from 19.00 to 22.00
Registration and welcome coffee: 18:30
Venue: EventSpace (Minsk, Oktyabrskaya Str. 16A)
DataTalks are:
· Professional communication with experts from Belarus and the CIS
· Ability to learn about the latest experience in applying data analytics to solve business problems in companies operating in the global and local markets
· A good reason to ask questions to experts and share their own experiences.
For whom? Researchers, analysts, project managers and information architects. DataTalks - for anyone who uses or intends to use data analysis in their work and wants to know more about their users.
See you at DataTalks # 3!
DataTalks presentations # 1: Analyzing data to solve business problems
Videotape DataTalks Presentations # 2: Data Visualization
Source: https://habr.com/ru/post/262559/
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