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How to check your sites for getting into the Blacklist or why the newsletter gets into spam

The effectiveness of the site to a large extent depends on its reputation. Rid user spam - one of the most important tasks on the network for good business. To combat spam, lists of host spammers are formed, which are placed in the blacklist, forming the DNSBL. HostTracker offers functionality that, in addition to the usual site availability check, checks a domain for entering DNSBL.



How does DNSBL work?


DNSBL - a list of black or blocklist, which is formed on the basis of:

Domain or IP, trapped in any blacklist, is marked as a source of spam or fraudulent activity. Providers, postal service operators, and anyone else in general can synchronize with a specific DNSBL (s), which will result in appropriate marking, blocking, or deletion of messages and requests from the hosts present in the list. Blocking is done to reduce the cost of processing messages and improve convenience for their customers. Further events develop as follows: if there is indeed a violation, the domain gradually (over several days, or weeks) spreads across all blacklists. Thus, all providers that use DNSBL lists in their work will have a bad opinion about the site (which is located on a blocked domain), and your potential audience will narrow rather quickly. As an option - your customers will stop receiving letters from you. If there is no violation, then there is little joy either. Domain or IP can hang for years in one or two lists, where it got by mistake, which will also bring some indirect losses on a permanent basis. That, you see, is very unpleasant. Therefore, it is important to find in time and eliminate the reason for getting into the lists, as well as quickly remove your address from these lists. This is usually done fairly quickly.

How to check the availability of the site in the blacklist?


HostTracker offers to do it very simply - when creating a monitoring, you only need to set the required flag, and in parallel with the usual checks, there will be checks for getting into the DNSBL. In addition, if normal monitoring is not needed, you can create a separate task to monitor the DNSBL.
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Consider a few examples.



What to do if your domain got into DNSBL?


A sharp decline in site visits can be associated with hitting the blacklist by IP. There is no guarantee that a random spammer will not order hosting on one server, one IP, with your site. That is, you can get into these lists without any action on your part. In a good way, of course, the hoster should deal with this. But this is good. And even if it does, it can take some time, so the incentive kick on your part clearly does not hurt. In this situation, you need to check the presence of the site in the blacklists, and if it is found in one of them - you should create a query to administrators of the specific DNSBL database and try to exclude the address from the blacklist. Well, if the jackpot is broken: the hoster is negligent, and the spammer doesn’t calm down, and they don’t hurry to remove your domain from the DNSBL - then you can change the way mail is routed, that is, MX records for your domain. The MX record contains IP. These changes relate to the correction of the DNS server record, where the domain is located. Each such server has its own functionality. After studying it, you can make the necessary changes.

We want to emphasize that instant DNSBL checks can be done from the site of the service completely free of charge and without registration. Therefore, we hope that this feature will be useful. We will be glad to hear your wishes and feedback.

Source: https://habr.com/ru/post/260021/


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