Do I need a platform for developing third-party applications for the social network "V Kontakte" as in Facebook?
It's no secret for anyone that one of the most popular networks “ In
Kontakte ", victoriously walking across the territory of the former USSR, was invented
far beyond our lands, namely in the USA. They call it Facebook .
When, looking back at the success of Facebook, our fellow tribesmen decided that it was worth
repeat, then the path of total cloning was chosen.
At the moment, the V Kontakte network, like Facebook at the time of its takeoff,
experiencing an avalanche of user activity growth and growth rate
PPU (Pages Per User). Users "in contact" generate an average of 100
page views of the social network per day - an unprecedented number in the domestic
the internet. Advertisers love it! But Facebook has been like that for a few years.
back, then registrations and pageviews began to decline, but it was invented
something that brought life back to the service and raised its likely cost from $ 750 million
in 2006 to $ 15 billion in 2007. This “something” is a platform for third-party
developers who were able to give their web applications an increase
a huge Facebook audience, and Facebook itself to give a shot of adrenaline, which
so he needed at that moment. The creators of "In Contact" have not been able to repeat
this step is facebook and yes let's see if they need it at all in the present
moment and will need in the future?
Paradoxically, but our social network has become for its participants total
substitute for almost all means of communication in the modern world. Network "In Contact" to my
environment, almost replaced the phone (to negotiate group pastime
all became exactly here), e-mail, ICQ and many others. Many people use the network
to remind yourself of birthdays and just for the usual "forum" communication
in local groups - now you do not need to have a bunch of registrations, as it is now happening
with scattered forums. Unlike the same "Classmates", there really is
it is convenient to communicate, and nobody cares at all that there is no communication history
search. If you project all this, at first glance, unsophisticated functionality
on the domestic average internet user then becomes
it is clear that there is nothing more to add here. What will third-party developers give
of this network, if you let them to the army of the user "in contact"?
If you look at the most popular Facebook applications, it’s not hard to see
that they are not distinguished by their special adaptability, but are parasitic on desire
users to be noticed, on shyness.
“Think your friend is a hot little thing?” Tell him about it and raise your
rating!"
“Poke is not enough for you! Your friend? Then use the “push” tools,
“Hug” or even “throw a sheep”! ”
“Show your state of mind with the color of your heart!”
There are other applications on Facebook that integrate full or partial
functionality of other web services on Facebook. For example, I have tested applications
to work with Gmail, LinkedIn, Last.fm, Skype, etc. The functionality of these applications
extremely poor in most cases. Another attack is that users
addicted to adding more and more applications make
your profile so that you can safely call "my dump 2.0". Fairness
It is worth noting that the creators of these applications have a number of motivational reasons
create on Facebook:
1. Earn advertising, which can be placed according to certain rules
in facebook apps.
2. Grow your user base by Facebook users, because the executable
application code is not stored on Facebook servers - remote services only interact
with it through the API, building your constructions with a special markup language
Facebook Markup Language .
Many applications require registration on parent services, even without leaving
Facebook itself.
Now let's go back to the realities of the domestic Internet. Will the creators
sites to write applications for "in contact". Certainly, but only
not all and not immediately. Most domestic services are developed by enthusiasts.
But about millions of development investments, many only read in Western TechCrunch
or Mashable! In our reality, we should not expect an avalanche-like influx of quality
services, as well as their independent ones are 2-3 orders of magnitude smaller than “there”. More
Moreover, the earnings model of the social network “V Kontakte” itself is not clear. How is he
will earn something to programmers of third-party services? And about dominance in our
Pentam spammers and their colleagues and say no - first on the open
they will sit down to the platform, fishing for user data, most of which in
the Internet very recently and will even give up the soul, if you describe the process beautifully and
promise the golden mountains.
Ask your secretary, who is already 100% registered "in contact",
whether she needs to change something or add, whether she needs to watch videos RuTube
on the web pages instead of the built-in player, does it need to integrate with
Flickr or weather display from Yandex (after registering on the latter, of course).
The answer is no, like the rest of the network users.
If you go back to the creators and their strategy of nurturing the service, it becomes
it is obvious that they are waiting for the peak of growth to get or maximum investment
or sell the service with giblets to the next gasman / oilmen / coal miners (remember
what is ruTube
was bought by Gazprom ?). Russia is great and the Internet will long go on
taiga yurts, and yet their inhabitants will give a reporting growth prospect. Facebook
had a ceiling of growth, the number of Internet inclusions in the USA is almost constant
Yes, and focused on the student audience can only increase the accuracy
forecasts, and therefore, approaching the height of growth, the team was ready to offer
"something else". In the case of “V Kontakte” it will be very interesting to watch when
the creators will see this floating ceiling and offer not just another SuperPoke!
users, and an open platform for third-party applications that should
be no worse than the current Facebook.
Vyacheslav Baransky
Source: Royber PC
Kontakte ", victoriously walking across the territory of the former USSR, was invented
far beyond our lands, namely in the USA. They call it Facebook .
When, looking back at the success of Facebook, our fellow tribesmen decided that it was worth
repeat, then the path of total cloning was chosen.
At the moment, the V Kontakte network, like Facebook at the time of its takeoff,
experiencing an avalanche of user activity growth and growth rate
PPU (Pages Per User). Users "in contact" generate an average of 100
page views of the social network per day - an unprecedented number in the domestic
the internet. Advertisers love it! But Facebook has been like that for a few years.
back, then registrations and pageviews began to decline, but it was invented
something that brought life back to the service and raised its likely cost from $ 750 million
in 2006 to $ 15 billion in 2007. This “something” is a platform for third-party
developers who were able to give their web applications an increase
a huge Facebook audience, and Facebook itself to give a shot of adrenaline, which
so he needed at that moment. The creators of "In Contact" have not been able to repeat
this step is facebook and yes let's see if they need it at all in the present
moment and will need in the future?
Paradoxically, but our social network has become for its participants total
substitute for almost all means of communication in the modern world. Network "In Contact" to my
environment, almost replaced the phone (to negotiate group pastime
all became exactly here), e-mail, ICQ and many others. Many people use the network
to remind yourself of birthdays and just for the usual "forum" communication
in local groups - now you do not need to have a bunch of registrations, as it is now happening
with scattered forums. Unlike the same "Classmates", there really is
it is convenient to communicate, and nobody cares at all that there is no communication history
search. If you project all this, at first glance, unsophisticated functionality
on the domestic average internet user then becomes
it is clear that there is nothing more to add here. What will third-party developers give
of this network, if you let them to the army of the user "in contact"?
If you look at the most popular Facebook applications, it’s not hard to see
that they are not distinguished by their special adaptability, but are parasitic on desire
users to be noticed, on shyness.
“Think your friend is a hot little thing?” Tell him about it and raise your
rating!"
“Poke is not enough for you! Your friend? Then use the “push” tools,
“Hug” or even “throw a sheep”! ”
“Show your state of mind with the color of your heart!”
There are other applications on Facebook that integrate full or partial
functionality of other web services on Facebook. For example, I have tested applications
to work with Gmail, LinkedIn, Last.fm, Skype, etc. The functionality of these applications
extremely poor in most cases. Another attack is that users
addicted to adding more and more applications make
your profile so that you can safely call "my dump 2.0". Fairness
It is worth noting that the creators of these applications have a number of motivational reasons
create on Facebook:
1. Earn advertising, which can be placed according to certain rules
in facebook apps.
2. Grow your user base by Facebook users, because the executable
application code is not stored on Facebook servers - remote services only interact
with it through the API, building your constructions with a special markup language
Facebook Markup Language .
Many applications require registration on parent services, even without leaving
Facebook itself.
Now let's go back to the realities of the domestic Internet. Will the creators
sites to write applications for "in contact". Certainly, but only
not all and not immediately. Most domestic services are developed by enthusiasts.
But about millions of development investments, many only read in Western TechCrunch
or Mashable! In our reality, we should not expect an avalanche-like influx of quality
services, as well as their independent ones are 2-3 orders of magnitude smaller than “there”. More
Moreover, the earnings model of the social network “V Kontakte” itself is not clear. How is he
will earn something to programmers of third-party services? And about dominance in our
Pentam spammers and their colleagues and say no - first on the open
they will sit down to the platform, fishing for user data, most of which in
the Internet very recently and will even give up the soul, if you describe the process beautifully and
promise the golden mountains.
Ask your secretary, who is already 100% registered "in contact",
whether she needs to change something or add, whether she needs to watch videos RuTube
on the web pages instead of the built-in player, does it need to integrate with
Flickr or weather display from Yandex (after registering on the latter, of course).
The answer is no, like the rest of the network users.
If you go back to the creators and their strategy of nurturing the service, it becomes
it is obvious that they are waiting for the peak of growth to get or maximum investment
or sell the service with giblets to the next gasman / oilmen / coal miners (remember
what is ruTube
was bought by Gazprom ?). Russia is great and the Internet will long go on
taiga yurts, and yet their inhabitants will give a reporting growth prospect. Facebook
had a ceiling of growth, the number of Internet inclusions in the USA is almost constant
Yes, and focused on the student audience can only increase the accuracy
forecasts, and therefore, approaching the height of growth, the team was ready to offer
"something else". In the case of “V Kontakte” it will be very interesting to watch when
the creators will see this floating ceiling and offer not just another SuperPoke!
users, and an open platform for third-party applications that should
be no worse than the current Facebook.
Vyacheslav Baransky
Source: Royber PC
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Source: https://habr.com/ru/post/25972/
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