Subscribers do not watch almost 30% of the video due to the poor quality of the mobile Internet

On May 20 in Moscow at the 7th International Business Forum “WIRELESS RUSSIA FORUM: 4G, 5G & Beyond” , held by COMNEWS, we told about our UXZoom methodology and 3 stories about the quality of the mobile Internet connected with it:

• Who has the best quality in this city?
• Where is CAPEX?
• Where is the cause of quality problems?

In the framework of the first story “Who has the best quality in this city?” We briefly shared the latest UXZoom measurement results:

To compare the quality of the final service, we introduced an integral indicator and called it VDI (Video Delivery Indicator). It takes into account both the traditional indicator of the quality of mobile Internet - speed, and the indicator of the quality of the final service -% of video cuts or “abandoned views”, i.e. those views that subscribers completed during buffering.

Moscow, April 2015, Mobile devices

In Moscow, just like a year ago, Megafon leads in the quality of mobile Internet on 4G and 3G networks.

')

St. Petersburg, April 2015, Mobile devices

In St. Petersburg, Yota in 4G networks took the lead in mobile Internet quality, and MTS in 3G networks.
Here you should pay attention to the fact that Beeline is leading in terms of maximum speed in St. Petersburg, but this once again proves that speed cannot be the only determining factor in the quality of mobile Internet and guarantee the quality of the final service.

Unsatisfied demand

Also, we talked about how many minutes the subscribers didn’t watch due to the poor quality of the mobile Internet.
We called this indicator unsatisfied demand.
Based on its values, it turns out that now

The volume of mobile video traffic in minutes of viewing could grow by almost 30%,

if the networks were of proper quality.
Market average for April in Moscow:


To be continued…

Vigo