Website under the microscope: a new analysis of search queries
Hi, Habr! Regardless of whether your website sells something, simply informs visitors or is an entertainment resource, information about how users find your website and how it is presented in Google Search can greatly help. Improve search engine optimization, deal with conversion and internal links, evaluate convenience for mobile devices ... in general, there are many uses for such a tool. Previously, such data could be viewed in the Search Queries report, which was one of the most popular features of our Webmaster Tools .
It is clear that there is a heightened demand for such a claimed report. In recent years, we have received many offers from site owners to expand existing capabilities. Someone wanted to compare traffic from mobile devices and ordinary computers, to someone - the values of indicators in different countries and for different periods of time. In general, you asked - we did. Meet: search query analysis - a new report in Webmaster Tools, which allows you to analyze search traffic in even more detail.
Analysis of search queries offers you advanced capabilities for analyzing, organizing and displaying your site’s indicators in Google Search results. Now at your service a thoroughly expanded set of filters for analytics results.
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For example, the updated report will allow you to compare mobile traffic before and after April 21 of this year, we changed the algorithm for ranking mobile web pages.
In a special category of wishes can be distinguished work with multiple languages. Creators and owners of multilingual sites now have access to flexible configuration and filtering of analytics with geolocation ranking. For example, now you can easily find out which users from which countries are interested in your brand: to do this, select the report by show, apply a filter by the name of the company or product, and then combine the data by country.
Of course, the possibilities of the new report are not limited to these two examples. Analysis of search queries allows you to check the traffic sites in the smallest detail and on the basis of these data to improve the efficiency of your projects. To improve the work, we changed the algorithm's work: the results differ from the previous Search Queries report.
The new tool provides more accurate data that is calculated by other algorithms. All the details can be found in this article of our help center. So that you can get used to the changes or train the staff to work with new tools, without losing their effectiveness in using the usual means of search engine optimization, the Search Queries report will be available in the Webmaster Tools tool for three months.
We hope that the innovations will help you make your site more effective. You can share your opinion about this feature in the comments to this post or in our Google+ community .
If you have questions or need help with Search Analytics, please refer to the webmaster help forum .
Finally, we would like to sincerely thank the leading participants in our forum and trusted testers for their suggestions and the invaluable help they gave us during the testing phase of the alpha version of Search Query Analysis. Thanks to them, we were able to significantly improve this feature.
It is clear that there is a heightened demand for such a claimed report. In recent years, we have received many offers from site owners to expand existing capabilities. Someone wanted to compare traffic from mobile devices and ordinary computers, to someone - the values of indicators in different countries and for different periods of time. In general, you asked - we did. Meet: search query analysis - a new report in Webmaster Tools, which allows you to analyze search traffic in even more detail.
What's new?
Analysis of search queries offers you advanced capabilities for analyzing, organizing and displaying your site’s indicators in Google Search results. Now at your service a thoroughly expanded set of filters for analytics results.
')
For example, the updated report will allow you to compare mobile traffic before and after April 21 of this year, we changed the algorithm for ranking mobile web pages.
Multilingual: now a tool, not a punishment
In a special category of wishes can be distinguished work with multiple languages. Creators and owners of multilingual sites now have access to flexible configuration and filtering of analytics with geolocation ranking. For example, now you can easily find out which users from which countries are interested in your brand: to do this, select the report by show, apply a filter by the name of the company or product, and then combine the data by country.
Besides
Of course, the possibilities of the new report are not limited to these two examples. Analysis of search queries allows you to check the traffic sites in the smallest detail and on the basis of these data to improve the efficiency of your projects. To improve the work, we changed the algorithm's work: the results differ from the previous Search Queries report.
The new tool provides more accurate data that is calculated by other algorithms. All the details can be found in this article of our help center. So that you can get used to the changes or train the staff to work with new tools, without losing their effectiveness in using the usual means of search engine optimization, the Search Queries report will be available in the Webmaster Tools tool for three months.
We hope that the innovations will help you make your site more effective. You can share your opinion about this feature in the comments to this post or in our Google+ community .
If you have questions or need help with Search Analytics, please refer to the webmaster help forum .
Finally, we would like to sincerely thank the leading participants in our forum and trusted testers for their suggestions and the invaluable help they gave us during the testing phase of the alpha version of Search Query Analysis. Thanks to them, we were able to significantly improve this feature.
Source: https://habr.com/ru/post/257261/
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