Yandex vs fraudulent mobile redirects and subscriptions
In the coming months, Yandex will implement an algorithm that will rank lower sites that use the telecoms operator’s programs in bad faith and deceive mobile Internet users by imposing a subscription to paid content services.
Recently, we have received a large number of complaints from people using a mobile Internet connection, who, when navigating to websites from search results, cannot get the information they are looking for. This is due to the fact that some sites do not show such users the content that is indexed on their site by a search robot.
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Instead, the site redirects user data to the subscription page for paid content services of mobile operators, using automatic redirect or aggressive advertising, which makes it difficult to access the content or mislead the user. At the same time, the fact of a paid subscription is not always obvious to the user, and the provided paid content is not related to what he was looking for and the content we indexed.
We take the safety of users and the quality of our services very seriously. Such behavior does not meet our requirements for the quality of sites and is a violation of the license to use a search engine. In addition, it undermines the confidence of users to any Internet services. Therefore, over the course of a month, an algorithm will be implemented that ranks below sites that use such unscrupulous methods in relation to mobile Internet users. In order to avoid loss of traffic from the search engine, we recommend webmasters to abandon the use of such methods. We also prepared a manual that will help users to unsubscribe from the services .
Recently, we have received a large number of complaints from people using a mobile Internet connection, who, when navigating to websites from search results, cannot get the information they are looking for. This is due to the fact that some sites do not show such users the content that is indexed on their site by a search robot.
')
Instead, the site redirects user data to the subscription page for paid content services of mobile operators, using automatic redirect or aggressive advertising, which makes it difficult to access the content or mislead the user. At the same time, the fact of a paid subscription is not always obvious to the user, and the provided paid content is not related to what he was looking for and the content we indexed.
We take the safety of users and the quality of our services very seriously. Such behavior does not meet our requirements for the quality of sites and is a violation of the license to use a search engine. In addition, it undermines the confidence of users to any Internet services. Therefore, over the course of a month, an algorithm will be implemented that ranks below sites that use such unscrupulous methods in relation to mobile Internet users. In order to avoid loss of traffic from the search engine, we recommend webmasters to abandon the use of such methods. We also prepared a manual that will help users to unsubscribe from the services .
Source: https://habr.com/ru/post/257043/
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