Search startup Blingo attracts users with prizes

Each visitor to the new search engine Blingo has a chance to win a cash prize, according to the blog Business 2.0 Beta . Gifts include money, movie tickets, plasma TVs and even cars. A visitor who “brought a friend” who won a prize can also count on some tsatsku.

The illustration below clearly shows that the Blingo attendance increased, starting around mid-September (there you can also see that she soon began to decline).


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However, experts have a reasonable question: are lovers of freebies a good audience for advertisers? The answer seems obvious.