European Internet advertising is catching up with American
Recently, the European online advertising market is rapidly reducing the backlog from the US. This writes the site Mediarevolution.ru citing a study of the company eMarketer .
In 2007, the volume of the Internet advertising market in Western Europe will exceed $ 7.5 billion, which means an increase of 25% compared to $ 6 billion in 2006, experts say. In addition, this year the share of the Internet in the total expenditure of European companies on advertising will reach 7.3%, that is, this sector will overtake in terms of radio advertising. But the printed press the Internet will not be able to catch up even by 2010.
The growth of the Internet advertising sector is influenced by the growth of the Internet audience in European countries. Thus, 45% of European Internet users use the Internet every day and spend about 11 hours and 20 minutes a week on the Internet - more than in 2005, when these figures were 10 hours and 15 minutes.
In 2007, the volume of the Internet advertising market in Western Europe will exceed $ 7.5 billion, which means an increase of 25% compared to $ 6 billion in 2006, experts say. In addition, this year the share of the Internet in the total expenditure of European companies on advertising will reach 7.3%, that is, this sector will overtake in terms of radio advertising. But the printed press the Internet will not be able to catch up even by 2010.
The growth of the Internet advertising sector is influenced by the growth of the Internet audience in European countries. Thus, 45% of European Internet users use the Internet every day and spend about 11 hours and 20 minutes a week on the Internet - more than in 2005, when these figures were 10 hours and 15 minutes.
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Source: https://habr.com/ru/post/2560/
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