"Runner" introduced in the mail "Rambler"

In the mail interface "Rambler" appeared contextual advertising system "Runner". A block of three contextual ads is located on each page of reading the letter. At the same time, the advertisement corresponds to the text of the letter, as well as the user's behavioral and demographic parameters. To determine the page context, a special version of the “Runner.AutoContext” technology was used, which allows selecting messages without preliminary indexing.

Thus, now “Runner” clients got access to more than 35 million mailboxes on the “Rambler”, through which more than 10 million letters pass through every day.


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Each user "Rambler Mail" can, if desired, refuse to view contextual advertising by turning off the ad unit.

Placing contextual advertising in the mail interface of Rambler is the next step in the integration of the portal and the Runner service, which unites tens of thousands of advertisers and advanced Internet advertising technologies.